Wine Sales Specialist Consultant | Mpumalanga

Job Description

• Meridian Wine Merchants is currently seeking a passionate and results-driven individual to join our team as a Wine Sales Specialist Consultant . At Meridian Wine Merchants , we expertly combine tradition and innovation to provide outstanding products tailored to our diverse clients. This position is based in Mpumalanga .

Duties and Responsibilities

• Identify, develop and convert new premium business opportunities while growing premium wine sales, profitability and portfolio performance across allocated territories.
• Develop annual customer growth plans, identify new premium opportunities, and implement initiatives that expand premium category sales.
• Execute wine list recommendations, premium portfolio placements, and listing opportunities within targeted customer segments and outlets.
• Proactively identify, prospect and convert new premium restaurants, hotels, hospitality groups and specialist wine customers within the allocated territory.
• Develop trusted long-term client relationships that position Meridian as the preferred premium wine partner while expanding customer value.
• Conduct customer-led trade visits to identify execution opportunities, customer requirements, visibility gaps, and portfolio growth opportunities.
• Lead premium tastings, winemaker dinners, customer events and educational experiences that generate new business opportunities and strengthen customer relationships.
• Develop customer-specific growth plans by identifying premium category opportunities, menu opportunities, new listings and premium portfolio expansion opportunities.
• Review customer wine offerings, identify gaps and growth opportunities, recommend commercially successful wine selections, and establish premium category standards.
• Gather and communicate customer insights, competitor activity, wine list trends, and regional market intelligence to support strategic commercial decisions.
• Identify new premium trading areas, emerging customer segments and untapped market opportunities for future business growth.
• Execute customer and portfolio segmentation strategies to ensure the right portfolio mix within the right customer environments.
• Execute cycle briefs, premium trade initiatives, promotional campaigns, and activation plans in conjunction with Trade Marketing and the Wine Specialist Manager.
• Work closely with Distribution, Trade Marketing, Key Accounts, Sales Reps, Finance, and internal support teams to ensure product availability and operational execution.
• Coach Sales Representatives on premium portfolio positioning, customer opportunities and premium selling techniques.
• Deliver premium wine education, food pairing guidance and category development sessions that strengthen customer capability and drive premium wine sales.
• Ensure disciplined usage and maintenance of Repforce, Truedata, reporting tools, and customer databases.
• Continuously maintain and improve wine, competitor, portfolio, commercial and premium category knowledge.

Requirements

• Grade 12 Matric plus Cape Wine Academy Wine Certificate
• Minimum 4+ years' experience in FMCG liquor sales and merchandising across premium customer environments
• Basic proficiency in Microsoft Office; experience with CRM systems e.g. Salesforce, CG Cloud advantageous
• Valid driver's licence, own reliable vehicle, and right to work in South Africa

Closing Date 30 July 2026