Wholesale Specialist

Red Bull · Cape Town, Western Cape

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The Wholesale Specialist's main priority is representing and managing the Red Bull business with assigned Independent Wholesalers by developing and agreeing annual business plans, achieving growth, driving availability, visibility, communication and additional placements of Red Bull to enable maximum sales of all Red Bull products and priorities which lead to an increase in Distribution, Execution and Volume.

RESPONSIBILITIES Areas that play to your strengths All the responsibilities we'll trust you with:

Territory Coverage

Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner as well as maintaining & developing route optimization.
Develops working knowledge of geographic and demographic areas in assigned geography
Ensure a sustainable Go to Market GTM strategy and structure in assigned geography
Administration and development of designated area.

Perfect Store

Maintenance and growth of Perfect Stores databases which focus on availability, distribution, pricing, visibility, additional placements and messaging
Achieve quarterly KPI's including Perfect Store standards as well as outlet Volume growth.
Building quality relationships through effective communication
Influencing decision makers through presenting compelling insights and commercial proposals

Stock Management

Managing orders to ensure Red Bull's stock keeping units SKUs are in stock and on display at all times
Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times.
Managing of free goods budget to ensure efficient and effective execution.

POS Management

Securing and where possible, improving the agreed in-store presence of the Red Bull brand
Planning & Placement of POS – Ordering & collecting of POS to ensure POS is correctly sited and up to date in all outlets
Promotional Compliance – ensuring agreed promotions are in place and running from the first day

Budget Management

Manage assigned budgets where applicable Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets

Other

Analyse the opportunities in the region, take proper action and implement as needed
Create strong knowledge of and personal relationships with the top wholesalers
Maintains strong working knowledge of all relevant Red Bull systems
Proactively uses available reports to maximize on all opportunities including competitor intelligence
Develops expertise with regards to product competition and distributor competition in respective area

EXPERIENCE Your areas of knowledge and expertise that matter most for this role: