Trade Marketing and Brand Activation Specialist
Helderberg Personnel · Western Cape
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Start free — we apply for you →Requirements
- 3 to 5+ years' experience in trade marketing, activations, events, or experiential.
- Marketing Experience within sports, FMCG, retail, lifestyle, fitness, or performance brands.
- Experience working within retail and distribution environments.
- Strong organisational, planning, and execution capabilities.
- Experience coordinating events, promotions, and activations nationally.
- Strong relationship-building and communication skills.
- Valid driver's license and willingness to travel nationally
- Experience in running, endurance, fitness, or sports industries will be advantageous.
- Experience working with multinational sports or lifestyle brands will be advantageous.
- Exposure to sports retail, technical footwear, performance apparel, or nutrition categories will be advantageous.
- Experience with park runs, marathons, sporting events, or community-based will be advantageous.
- Activations
- Experience working with field teams, promoters, or brand ambassadors will be advantageous.
- Understanding of sports consumers and running community culture will be advantageous
- Computer literate MS Word, PowerPoint, MS Excel and Google Workspace, Canva or basic design platforms
- Knowledge of event and activation planning tools will be advantageous.
- Knowledge of reporting and retail feedback systems will be advantageous
- Social media and community engagement platforms will be advantageous
- Hands-on and execution-driven.
- Strong relationship-building and networking ability.
- Highly organised with strong attention to detail.
- Creative thinker with ability to generate innovative activation ideas
- Strong communication and interpersonal skills.
- Digitally aware with an understanding of how retail, experiential, and social engagement Intersect in modern brand building.
- Comfortable operating within evolving business structures where adaptability and initiative are essential
Duties will include, but are not limited to
- Trade Marketing Strategy and Retail Execution
- Brand Activations and Consumer Engagement
- Running Community, Sponsorship and Ecosystem Development
- Events, Exhibitions and Experiential Marketing
- Retail Visibility, Merchandising and Display Management
- Retail Environment and Brand Positioning Governance
- Asset Tracking, Auditing and Governance
- Technical, Education and Sales Team Integration
- Campaign Execution and Promotional Management
- Commercial Contribution, Reporting and ROI
- Agency, Supplier and Promoter Management
- General day-to-day and Operational duties