Student Recruitment Advisor - Polokwane

Lyceum College · Polokwane, Limpopo

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Job Description

Lyceum College Pty Ltd is a private higher education institution registered with the Department of Higher Education and Training, offering accredited distance learning qualifications across South Africa.

About the Role

The Student Recruitment Advisor drives student enrolments by engaging prospective students, understanding their needs, and recommending suitable programmes.
The role focuses on converting qualified leads, delivering excellent advisory experience, and maintaining strong relationships to achieve monthly and annual recruitment targets.

Main Purpose of the Job

To generate enrolments by proactively contacting leads, advising on programme options, guiding applicants through the enrolment process, and closing enrolments while upholding service excellence and compliance. The Student Recruitment Advisor supports the National Student
Recruitment Strategy and contributes directly to growth objectives.

KEY PERFORMANCE AREAS KPAs

The following are the primary areas of responsibility and their estimated percentage of time:
Student Lead Conversion & Enrolments 50%
Customer Engagement & Relationship Building 20%
Student Recruitment Target Achievement & Reporting 15%
Process Adherence & Compliance 10%
Collaboration & Continuous Learning 5%

KEY RESPONSIBILITIES

Student Lead Conversion & Enrolments 50%

Engage prospects via inbound/outbound calls, email, WhatsApp, and in-person enquiries.
Conduct needs analysis and recommend fit-for-purpose programmes, entry requirements, and pathways.
Manage lead follow-ups and pipeline stages to reduce time-to-enrolment.
Convert prospective students through clear communication of fees, documentation, and next steps.

Customer Engagement & Relationship Building 20%

Build rapport and trust with prospects and enrolled students through timely, accurate guidance.
Handle objections professionally; escalate complex queries where appropriate.
Act as a brand ambassador, consistently communicating the institution's value proposition.

Recruitment Target Achievement & Reporting 15%

Meet/exceed monthly, quarterly, and annual targets enrolments, conversion rate, revenue/fees.
Maintain accurate, up-to-date records of activities and outcomes.
Provide daily/weekly dashboards and insights to the Student Recruitment Team Lead/Regional Manager.

Process Adherence & Compliance 10%

Capture all leads, interactions, and enrolment documentation accurately in the CRM.
Follow internal recruitment procedures, pricing rules, and ethical standards.
Maintain data integrity and comply with POPIA and relevant regulatory requirements.

Collaboration & Continuous Learning 5%

Work closely with Team Leaders, Regional Managers, and cross-functional teams Admissions, Finance, Student Support.
Participate in product training, recruitment coaching, and market/competitor refreshers.
Share feedback from prospects to improve campaigns, messaging, and processes.
Producing operational reporting, conducting quality reviews and driving continuous improvement in student support practice

Requirements

Minimum educational requirements

Experience and expertise

2+ years in consultative sales/recruitment education, insurance, telecoms, or services advantageous.
Demonstrated success in converting leads and achieving targets.
CRM/lead-management experience preferred.

Skills and knowledge

Persuasive consultative engagement; strong objection handling and closing ability.
Ability to quickly build rapport and provide student-centric solutions.

Key attributes