Starke Ayres: Retail Field Marketer

Starke Ayres is the foremost African specialist and global supplier of premium vegetable, flower and lawn seed varieties – both for commercial and home garden planting. The following position has become available for a Retail Field Marketer, based in North Coast Area Natal. To achieve maximum sales profitability, growth and market penetration within an assigned geographical area, by effectively selling Starke Ayres’s approved range of products within the framework of Company policy. Personally contacts and secures new business opportunities. RESPONSIBILITIES: Consistently achieves monthly, quarterly and annual sales targets. Maximizes opportunities for closing a sale and drives market penetration. Identifies priority products for his/her area, phased annually, seasonally and monthly. Identifies priority customers in line with the priority products in his/her area. Is responsible for formulating a customer sales plan. Implements and monitors such a strategy on a weekly and monthly basis. Canvasses existing and potential customers regularly in accordance with pre-determined sales routes, calling cycles and appointments. Updates existing and potential customers regularly with regard to product information, price lists, specials etc. Contacts customers regularly as per the call cycle, as well as pre-empting and addressing any potential problems swiftly and efficiently. Provides necessary advice and information which will ensure that the products are utilized to their maximum potential. Conducts in-store customer training programmes to stimulate sales in retail outlets. Resolves customer complaints by investigating problems, developing solutions, preparing reports, making recommendations to management, as well as report problems to management where assistance is needed. Distributes/shares promotion and advertising material such as product profiles, brochures, leaflets, bulletins, posters, display boards and product samples. Packs out deliveres received onto the shop floor. Merchandizes and manages shelf space and displays in outlets (Correct pricing, correct PI labels, relevant and sufficient facings, proper rotation - LIFO, expired stock removal, etc). Sourcing prime spots and erecting stands during key selling seasons. Implements all promotions negotiated with head office