Social Media Specialist

Responsibilities Social Media & Content •Manage social channels across client accounts: content calendars, scheduling and publishing and reporting. •Write engaging, on-brand copy for posts, captions, stories and short-form content across all major platforms. •Brief and coordinate content with creative and production teams. •Identify and act on trending moments and tactical opportunities. Community Management •Monitor, moderate and respond to comments, messages and mentions across client channels. •Build genuine audience engagement and manage online reputation in line with client protocols. •Track community sentiment and surface insights for clients and the team. Strategy & Client Liaison •Contribute to social content and channel strategies, measurement plans and campaign proposals. •Produce reports, analytics summaries and campaign recaps. •Attend client meetings and present social insights and recommendations with confidence. •Monitor competitor and category activity to inform recommendations. Influencer & Creative Collaboration •Work with the creative team to brief and direct social-first content. •Support influencer and content creator briefing, coordination and content review. •Collaborate across paid media, strategy and client service to deliver integrated campaigns.