Social Media Manager

• An international group of premium pet nutrition, raw feeding and natural pet wellness brands is building a Cape Town ecommerce and marketing team supporting multiple B2C brands across international markets.
• The Social Media Manager will own social strategy, listening, community management, influencer activity and performance across the brand portfolio.
• If pets are already a big part of your world, even better.

Minimum Requirements

• Degree in Marketing, Communications or a related field, or equivalent experience.
• 3+ years of social media management or community management experience.
• Previous experience working with EU and/or US B2C consumer markets is essential.
• Proven experience managing social channels across multiple brands.
• Strong understanding of social media platforms, algorithms and community dynamics, with experience using social listening tools.
• Demonstrable experience using AI tools in day-to-day social media work.
• Pet owner preferred; a genuine interest in pet health and nutrition a must.
• FMCG, pet products, food, health, beauty, industry experience is advantageous.

Duties and Responsibilities

• Develop social strategy and content plans across multiple brands, platforms and campaign cycles.
• Manage social listening, sentiment, competitor activity, trends and escalation of potential issues.
• Own social performance reporting, including reach, engagement, follower growth and top-performing content.
• Manage day-to-day community posting, responses, comments and messages, ensuring consistent brand voice.
• Manage influencer and ambassador relationships, including outreach, briefs, approvals and posting schedules.
• Commission photography and coordinate shoot requirements with the Creative Content Producer.
• Align organic and paid social activity with Performance Marketing.
• Manage and develop the Junior Social Media Manager and use AI tools to support research, planning and execution.