Social Media Manager

Job Description

• A leading European provider of natural and premium pet nutrition who is seeking to open up an office in Cape Town is seeking a Social Media Manager who will lead the social media strategy, listening, and performance across all brands.

Responsibilities

• Strategy & Planning: Translate brand priorities into comprehensive content plans platform mix, cadence, formats, creative direction and secure approval from Brand Leads.
• Listening & Insights: Track brand mentions, sentiment, competitor activity, and category trends. Feed insights into campaign planning and escalate potential crises to PR & Communications.
• Performance & Reporting: Report on reach, engagement, and growth. Deliver monthly metrics to the Data & Retention Manager and present performance reviews to Brand Leads and the Head of Marketing.
• Community Management: Oversee day-to-day posting, comments, and messages. Ensure consistent brand voice across channels and line-manage execution quality.
• Influencer Relations: Partner with Brand Leads to build influencer strategies. Manage end-to-end outreach, briefing, content approvals, and performance tracking.
• Production & Alignment: Commission freelance photography in coordination with the Creative Content Producer. Meet regularly with Performance Marketing to align organic and paid social strategies.
• Line Management: Direct, mentor, and review the Junior Social Media Manager, delegating community tasks and supporting their professional development.
• AI Integration
• Analyze social listening data, conduct competitor research, and synthesize trend insights.
• Draft community guidelines, response frameworks, content ideas, and caption options.
• Optimize content calendars and schedule coordination.
• Stay updated on emerging AI tools for social media management.

Minimum Requirements

• 3+ years of experience in social media or community management multi-brand experience preferred.
• Proven track record with social media platforms, algorithms, and social listening tools.
• Demonstrated experience using AI tools in daily social workflows.
• Degree in Marketing, Communications, or equivalent practical experience.

What We're Looking For

• Strategic & Data-Driven: Skillful at interpreting social metrics to uncover growth opportunities.
• Creative Communicator: Deep knowledge of platform dynamics, audience psychology, and brand voice.
• AI-Fluent: Actively integrates AI tools into daily workflows.
• People Leader: Strong management skills focused on team development and execution quality.