Social Media Coordinator

Key Responsibilities

• Social Media Management: Coordinate the day-to-day management of the National Dialogue's social media platforms by planning, creating, scheduling and publishing engaging content across X, Facebook, Instagram, LinkedIn, TikTok, YouTube and other approved digital platforms.
• Content Development: Develop compelling written, photographic, graphic and short-form video content that promotes the National Dialogue, increases public awareness and encourages meaningful citizen participation.
• Digital Campaign Coordination: Support the implementation of integrated digital campaigns by producing platform-specific content, coordinating campaign schedules and monitoring campaign performance.
• Community Management: Monitor online conversations, respond to public enquiries, manage audience engagement and escalate reputational risks or sensitive issues in accordance with approved communications protocols.
• Live Event Coverage: Coordinate real-time digital coverage of National Dialogue events, stakeholder engagements, media briefings and community activities through live updates, photography, video and multimedia storytelling.
• Digital Monitoring and Reporting: Monitor social media performance, analyse audience engagement and prepare regular reports containing performance metrics, trends, insights and recommendations to improve digital communication effectiveness.
• Digital Asset Management: Maintain an organised library of digital assets, including photographs, videos, graphics and multimedia content, ensuring compliance with branding guidelines and records management requirements.
• Communications Support: Provide administrative and operational support to the Communications Unit by assisting with content planning, editorial calendars, stakeholder communication and other communications-related activities as required.
• Stakeholder Communication: Liaise with internal teams, service providers, content creators and external stakeholders to coordinate digital communication activities and ensure timely delivery of content.

Required Skills and Qualification

• Bachelor's Degree or National Diploma in Marketing, Communications Digital Media/Digital Marketing Major Digital Communications, Digital Marketing, Multimedia, Digital Media or a related field.

Experience

• At least three 3 years' experience in social media management, digital communications or content creation.
• Demonstrated experience managing organisational social media platforms across multiple digital channels.
• Experience in planning and implementing digital communication campaigns.
• Experience producing digital content, including copywriting, photography, graphic design and short-form video.
• Experience working within government, the public sector, civil society or development programmes will be an added advantage.

Technical Skills

• Proficiency in Microsoft Office suite.
• Experience using social media management and scheduling platforms.
• Experience using Canva and/or Adobe Creative Suite.
• Basic photography, videography and video editing skills.
• Knowledge of digital analytics tools and social media performance reporting.
• Excellent written communication, editing and proofreading skills.

Soft Skills

• Strong organisational, planning and time management skills.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple priorities under tight deadlines.
• Strong analytical and problem-solving abilities.
• Creative thinking and the ability to develop engaging digital content.
• Excellent interpersonal and stakeholder engagement skills.
• Ability to work collaboratively within multidisciplinary teams.
• Strong ability to engage professionally with diverse audiences.
• Ability to build productive working relationships with internal and external stakeholders.