SEO & Paid Ads Manager
FreeRecruit · Cape Town, Western Cape
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Start free — we apply for you →About the role
- We are seeking a highly experienced SEO & Paid Ads Manager who can own and execute both organic search and paid advertising strategies for healthcare, medical, and dental-focused clients.
- This is a hands-on strategic role for someone who can move beyond channel management and take ownership of the full digital acquisition funnel — from technical SEO, local search, and AI search optimization to Google, Meta, LinkedIn, YouTube, and LSA campaigns.
- The ideal candidate will be comfortable developing strategies, executing campaigns, analyzing performance, improving conversion rates, and presenting actionable recommendations directly to clients and leadership.
- 5–8+ years of combined hands-on experience in SEO and paid advertising.
- Strong technical and strategic SEO expertise, including technical, local, and on-page SEO.
- Strong hands-on experience managing Google Ads, Meta Ads, YouTube, and LinkedIn Ads.
- Strong working knowledge of WordPress, GA4, Google Search Console, Ahrefs/Semrush, and conversion tracking.
- Familiarity with GoHighLevel and ClickUp.
- Strong understanding of ROAS, CPL, conversion rates, lead generation, attribution, and campaign performance.
- Experience optimizing websites and paid campaigns based on conversion data rather than traffic or vanity metrics.
- Excellent verbal and written English with the ability to communicate directly with clients.
- Strong organizational and multitasking skills with the ability to manage multiple accounts.
- Self-starter who can work independently in a fully remote environment with minimal oversight.
- Proven experience managing digital marketing campaigns for healthcare, medical, dental, or related specialized industries.
- Experience working with US-based digital marketing agencies and US-focused clients is highly preferred.Search