SEO Analyst (Mid-level) in Sandton area 3-5 years R20 - R25KCTC Remote/Hybrid wholesale Footwear fashion marketing company (preferably from Retail/wholesale sector )
Internet Concepts · Sandton, Gauteng
Posted 20 September 2026
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A fashion wholesale marketing company is looking for an end to end SEO analyst to take ownership of the organic search strategy. Mid-level role suited for someone who has moved beyond execution-only SEO tasks and comfortable taking ownerships of projects - from technical audits and keyboard strategy, through to reporting on business impact. Work with marketing, product and development teams to grow organic visibility, drive qualified traffic to the company's wholesale and retail channels and support the growth of fashion brands and product catalogue online.
Duties & Responsibilities
Own and drive the end-to-end SEO strategy across on-page, technical and off-page workstreams, with minimal oversight.
Lead in-depth keyword research, search-intent mapping, and competitive analysis to identify and prioritise high-value growth opportunities.
Conduct technical SEO audits (crawlability, indexation, site architecture, Core Web Vitals, structural data) and manage remediation with development teams.
Develop and oversee on-page optimization guidelines (meta data, headers, internal linking, content structure) across product, category and brand pages, and ensure consistent implementation site-wide.
Optimize the product catalogue for search - product titles, descriptions, filters and category structure to improve discoverability for both wholesale buyers and retail customers.
Partner with content creators, and monitor link-building and digital PR strategies to strengthen domain authority.
Build, execute, and monitor link-building and digital PR strategies to strengthen domain authority.
Own SEO perfromance reporting - rankings, organic traffic, conversions and revenue impact - using Google Analytics, Google Search Console. SEMrush, Ahrefs or similar tools, translating data into clear recommendations for stakeholders and leadership.
Monitor algorithm updates and industry trends, proactively adjusting strategy and flagging risks or opportunities.
Manage local SEO initiatives (Google Business Profile, citations, reviews) where relevant to the business.
Mentor and provide guidance to junior SEO or marketing team members as needed
Desired Experience & Qualification
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent practical experiences)
3-5 years of hands-on experience in an SEO role, with a track record of measurable organic growth.
Strong working knowledge of SEO and analytics tools, including Google Analytics, Google Search Console.
Solid command of technical SEO fundamentals - site architecture, schema markup, Core Web Vitals crawl.
Comfortable reading and discussing HTML CSS and how front-end decisions affect SEO (no coding required)
Experience in footwear, apparel, retail or wholesale B2B e-commerce
Experience optimizing large product catalogues and category-based site structures
Familiarity with paid search (SEM) and how it compliments the organic strategy
Relevant certifications e.g. Google Analytics Individual Qualification, Hub Spot SEO Certification
Prior experience mentoring or reviewing the work of junior team members
Package & Remuneration
R240KCTC - R300KCTC