Senior Specialist: Marketing and Public Relations

Role Purpose

• To lead, plan, execute and measure all public relations and event activities to enhance brand reputation, amplify media presence and strengthen stakeholder engagement across customer, media and internal audiences.
• This role ensures proactive media exposure, high-impact event execution, strong stakeholder communication and alignment with global and local brand and business goals.

Key Responsibilities

Public Relations & Stakeholder Communications

• Develop and implement an annual PR strategy in alignment with overall brand objectives .
• Maintain strong relationships with key media stakeholders across automotive, lifestyle, business and news outlets; securing earned coverage and exploring media trade exchange opportunities .
• Drive proactive media coverage through compelling storytelling, press releases, media kits and brand narratives. Write and distribute press releases , editorial content and media kits that position Renault positively in the public eye.
• Oversee the planning and coordination of media launch for new vehicles; coordinating all touchpoints and content to ensure brand impact.
• Manage the media test drive programs and press fleet , including scheduling vehicles for maximum exposure with motoring and lifestyle media.
• Act as the primary liaison for crisis communication and reputation management in partnership with the Head of Marketing & Legal if needed. Includes inquiries, interviews and crisis communication , ensuring timely, accurate and strategic responses.
• Prepare and coordinate executive media interviews and public appearances. Develop EXCO-level brand presentations and speeches for strategic public and stakeholder engagements.
• Collaborate with global PR teams for best practice alignment, access to content, assets and strategic direction.
• Support internal communications initiatives and staff engagement where PR or events are involved.
• Monitor media coverage, compile AVE reports and evaluate PR performance monthly and quarterly; e nsuring internal visibility of external PR wins and event success.
• Attend and represent Renault at industry PR events , awards and forums to strengthen network and thought leadership.

Events Management

• Plan and execute high-impact media, brand and internal events aligned with the brand calendar. Ensure seamless end-to-end event delivery, including venue sourcing, supplier and agency management, logistics and guest experience.
• Manage end-to-end logistics, including venue sourcing, supplier management, branding, staffing and guest experience.
• Ensure brand consistency and premium execution at all touchpoints.
• Collaborate with cross-functional teams Sales, Product, Digital, and Finance to maximise event ROI.
• Track budgets, negotiate with vendors and ensure cost-efficient execution without compromising brand quality.
• Drive innovation in event formats, integrating digital and hybrid experiences where applicable to broaden reach and reduce cost.
• Identify and manage Renault's presence at local and international auto shows and exhibitions.
• Evaluate event performance post-activation to measure impact, gather feedback, and inform future planning.
• Analyse industry and media trends to identify new opportunities and optimise performance.
• Ensure financial governance , cost efficiency, and optimal supplier management across all PR and event activities.

Competencies

Technical

• Public Relations & Press Fleet Management
• Marketing & Event Execution
• Media Strategy & Stakeholder Engagement
• Campaign Development & Evaluation
• Internal Communications & Executive Speechwriting
• Legal & Regulatory Compliance
• Financial Acumen & Budget Oversight
• Presentation Development PowerPoint, Word, Google Suite

Behavioural

• Client Focus : Builds a client-centric culture and proactively manages expectations.
• Planning & Organising : Structures and delivers work to optimise time, budget, and resource use.
• Judgement : Applies analytical thinking and scenario planning to make informed, risk-aware decisions.
• Results Orientation : Monitors performance against KPIs, adapts where needed and delivers on commitments.
• Interpersonal Effectiveness : Builds trust, mediates conflict and communicates with diplomacy and professionalism.
• Personal Courage : Challenges assumptions, provides feedback and addresses adversity with confidence.
• Improvement Orientation : Champions innovation, change and continuous performance enhancement.
• Persistence & Tenacity : Maintains focus and resilience under pressure and evolving conditions.

Qualifications & Experience

• Bachelor's degree in Public Relations, Communications, Journalism, or Marketing.
• 6–8 years of progressive experience in PR, media relations, communications, and events management.
• Experience with press fleet coordination , product launches and cross-functional project delivery.
• Proven ability to manage external PR agencies, media partners and event service providers.
• Familiarity with the automotive industry or similar B2C environment preferred.

Key Performance Indicators KPIs

• Growth in earned media exposure AVE, share of voice, tone of coverage
• Successful delivery of vehicle launches and media events
• Quality and impact of internal and executive communication outputs
• Event ROI and stakeholder satisfaction scores
• Budget compliance and supplier performance ratings
• Operational efficiency and delivery against campaign plans

Closing Date 23 October 2026