Senior Sales Executive - HORECA - Remote - Cape Town

Introduction

Senior Sales Executive – Hospitality / HORECA / Food Service Remote (preferably based in the Western Cape)

About the Role

Our client is a well‑established premium food ingredients/condiment business supplying the hospitality, HORECA and broader food‑service sectors. They are seeking a high‑performing Senior Sales Executive with a strong hunter profile to drive new business and grow existing accounts nationally, with a primary focus on the Western Cape.

This is a fully remote role. Candidates based in the Western Cape will be strongly preferred due to the concentration of key hospitality accounts in the region.

Key Responsibilities

• Proactively hunt and secure new business across hotels, restaurant groups, resorts, contract caterers and independent food‑service operators.

• Leverage and expand a strong existing client base (hotel groups highly advantageous).

• Build and maintain long‑term relationships with chefs, F&B directors, purchasing managers and other key decision‑makers.

• Develop and execute sales plans to grow volume and share of wallet while consistently adding high‑value new accounts.

• Achieve and exceed sales targets through disciplined pipeline management, high activity levels and regular client engagement.

• Conduct product presentations, tastings and training sessions as required.

• Maintain accurate CRM records, forecasts and reporting.

• Travel within the Western Cape and nationally when required to service and grow the territory.

Requirements

• Preference for candidates with over 8 years’ successful B2B sales experience in the hospitality, HORECA or food‑service sector.

• Proven track record as a hunter – consistently opening new accounts and delivering growth in competitive environments.

• Strong existing network and client base in the Western Cape, with national reach and relationships preferred (hotel groups a distinct advantage).

• High‑functioning, highly motivated, self‑managing and results‑driven individual who thrives with autonomy.

• Excellent relationship‑building, negotiation and presentation skills.

• Comfortable working independently in a remote capacity while remaining tightly aligned to commercial goals.

• Valid driver’s license and willingness to travel when required.

Remuneration

Negotiable and market related with uncapped commission earning potential and career growth opportunities within a premium brand. If you are a driven, self‑managing sales professional with deep hospitality/HORECA experience and a strong Western Cape network, we would like to hear from you. All eligible candidates are encouraged to send ONLY their updated CV’s in Word or PDF format to cvs4ruarke@therecruiters.co.za