Senior Paid Media Manager

About You

• You're part strategist, part data detective, and part spreadsheet whisperer. You get a little too excited about ROAS, live for A/B tests, and know exactly when to scale, pause, or pivot. You can lead a team, challenge the status quo, and turn millions in ad spend into measurable growth without breaking a sweat. If dashboards make you happy, performance marketing is your love language, and you're always chasing the next big win, you'll fit right in.

Responsibilities: Paid Media Strategy

• Develop and execute the overall Paid Media strategy across Google, Meta, TikTok and emerging channels.
• Align channel strategies to company revenue, acquisition and profitability objectives.
• Identify opportunities to improve scale, efficiency and customer acquisition.
• Continuously evaluate new platforms, products and beta opportunities.

Channel Management & Optimisation

• Oversee campaign strategy and execution across:
• Google Search
• Performance Max
• Shopping
• Demand Gen
• YouTube
• Meta Ads
• TikTok Ads
• App Campaigns
• Dynamic Remarketing
• Ensure campaigns are continuously optimised against agreed KPIs.
• Drive testing frameworks across creatives, audiences, bidding strategies and landing experiences.
• Maintain strong platform health and best-practice implementation.
• Budget Management
• Manage and optimise significant annual media budgets.
• Forecast spend, traffic, revenue and return expectations.
• Monitor pacing and profitability throughout the month.
• Make strategic investment decisions based on performance and business priorities.

Campaign Planning & Marketing Enablement

• Act as the paid media subject matter expert across the business.
• Consult with Brand, CRM, Commercial and Creative teams during campaign planning.
• Develop full-funnel paid media recommendations to support business objectives.
• Create and maintain paid media chaselists and channel rollout plans for major campaigns.
• Provide strategic guidance on channel selection, audience targeting, messaging and media allocation.
• Review campaign briefs, creative concepts and copy to ensure suitability for each platform and funnel stage.
• Conduct pre-launch quality assurance reviews to ensure campaigns are built according to best practice.
• Ensure campaign messaging remains consistent across paid channels while adapting to platform-specific requirements.
• Identify opportunities to maximise campaign reach, efficiency and commercial impact through paid media.
• Educate internal stakeholders on paid media best practices and platform capabilities.
• Partner with the Brand team to ensure creative assets are developed with platform requirements and performance objectives in mind.

Strategic Marketing & Commercial Acumen

• Strong understanding of full-funnel marketing principles and customer acquisition strategies.
• Demonstrated ability to translate business objectives into paid media strategies and channel plans.
• Experience developing integrated campaign plans across awareness, consideration, conversion and retention stages.
• Strong understanding of eCommerce trading dynamics, promotional planning and customer behaviour.
• Ability to evaluate campaign performance beyond platform metrics, linking activity to revenue, profitability and business outcomes.
• Experience making budget allocation decisions across channels based on commercial priorities and expected return.
• Ability to challenge campaign briefs and provide strategic recommendations to improve performance outcomes.
• Strong understanding of creative effectiveness, messaging frameworks and platform-specific best practices.

Team Leadership

• Lead the Paid Media team.
• Conduct regular performance reviews and coaching sessions.
• Support career development and succession planning with the Digital Lead
• Foster a culture of accountability, learning and continuous improvement.

Measurement & Reporting

• Monitor and report on channel performance against business KPIs.
• Analyse performance trends and identify opportunities for growth.
• Work closely with Analytics and Technology teams to ensure tracking accuracy.
• Translate complex performance data into actionable business insights.

Experience and Qualifications

• Bachelor's degree in Marketing, Commerce, Business or a related field.
• 4-6 years' experience in Paid Media or Performance Marketing.
• Minimum 2 years' experience managing people.
• Proven experience managing large-scale paid media budgets.
• Strong eCommerce experience.
• Deep expertise in Google Ads and Meta Ads.
• Experience with TikTok Ads.
• Strong understanding of attribution and measurement.
• Experience using GA4.
• Excellent analytical and commercial decision-making skills.

Values

• Challenge Accepted: We create bold campaigns, own our results, and push creative boundaries to make an impact.
• Solve Smart: We use insights, data, and innovation to solve marketing challenges creatively and effectively.
• Character Counts: We communicate honestly, ethically, and with creativity, building trust with customers and colleagues.
• Customer Obsessed: We deeply understand our audience, delivering content and campaigns that resonate and drive action.
• Seriously Unserious: We bring enthusiasm, wit, and fun to our campaigns and teamwork, while staying results-focused.