Senior Outbound Sales Manager- USA Campaign

Introduction

Senior outbound Manager is responsible for leading and managing a high-performing outbound sales operation supporting a USA based campaign.

The role is accountable for sales performance, revenue generation, target achievement, operational effeciency, customer expereince and people leadership. The successful candidate will have strng comercila mindset and proven ability to manage expereinced sales team within high performance contact centre.

Duties & Responsibilities

Sales & Commercial Leadership

• Take overall responsibility for achieving and exceeding campaign sales and revenue targets.

• Develop and execute effective outbound sales strategies aligned with client and business objectives.

• Drive revenue growth through effective sales planning, performance management and optimisation of sales opportunities.

• Monitor key sales performance indicators and take decisive action where performance is below target.

• Identify opportunities to improve conversion rates, sales productivity, revenue and overall campaign profitability.

• Analyse sales trends, customer behaviour and campaign performance to identify opportunities for growth.

• Ensure sales strategies are aligned with client expectations and commercial requirements.

• Drive a strong sales culture focused on performance, accountability and continuous improvement.

People Leadership & Performance Management

• Lead, coach and develop Sales Team Leaders and sales teams to achieve agreed performance targets.

• Establish clear performance expectations and ensure consistent accountability across the sales operation.

• Conduct regular performance reviews and implement appropriate performance improvement strategies.

• Identify high performers and develop talent pipelines for future leadership opportunities.

• Address underperformance proactively and consistently.

• Create an environment that motivates employees to achieve and exceed sales targets.

• Build a culture of ownership, accountability, competitiveness and continuous improvement.

• Ensure leadership teams are equipped with the skills and tools required to effectively manage their sales teams.

Campaign & Operational Management

• Oversee day-to-day outbound sales campaign performance.

• Ensure adequate focus on sales productivity, attendance, staffing, conversion and revenue performance.

• Work closely with Workforce Management and Operations teams to ensure operational requirements support campaign targets.

• Identify operational barriers impacting sales performance and implement corrective actions.

• Ensure campaign processes, procedures and client requirements are consistently followed.

• Maintain strong operational discipline while balancing customer experience and commercial outcomes.

• Drive continuous improvement initiatives across the campaign.

Client & Stakeholder Management

• Build and maintain strong relationships with internal and external stakeholders.

• Act as a senior point of contact for campaign-related sales performance matters.

• Participate in client meetings, performance reviews and business reviews where required.

• Present campaign performance, trends, challenges and improvement plans to senior stakeholders.

• Translate client requirements into actionable operational and sales strategies.

• Manage expectations effectively and provide credible, data-driven recommendations.

• Establish confidence and trust through strong communication, commercial understanding and consistent delivery.

Reporting & Performance Analytics

• Monitor and analyse campaign sales reports and performance dashboards.

• Track key metrics including, but not limited to:

• Revenue

• Sales volumes

• Conversion rates

• Average sales value

• Sales productivity

• Lead conversion

• Contact rates

• Attrition

• Attendance

• Quality and compliance

• Identify trends, risks and opportunities from performance data.

• Develop and implement action plans to address performance gaps.

• Provide regular reporting and performance insights to senior management and clients.

• Ensure sales performance information is accurate, timely and actionable.

Continuous Improvement

• Identify opportunities to improve sales processes, productivity and revenue performance.

• Implement best practices across the sales operation.

• Work collaboratively with Learning & Development, Quality, Workforce Management and other support functions.

• Review sales processes and identify opportunities to improve conversion and customer engagement.

• Drive a culture of continuous improvement and innovation.

• Ensure successful initiatives are standardised and embedded across the campaign.

Desired Experience & Qualification

Education

• Grade 12 / Matric or equivalent.

• A relevant tertiary qualification in Business Management, Sales, Marketing, Operations or a related field would be advantageous.

Experience

• Minimum 5 years' management experience specifically managing sales teams.

• Proven experience managing outbound sales or contact centre sales campaigns .

• Demonstrated experience managing teams against sales and revenue targets.

• Strong track record of achieving and exceeding sales performance targets.

• Experience in revenue generation and commercial sales environments.

• Experience managing performance, productivity and sales conversion.

• Experience working on international sales accounts , particularly USA campaigns, would be highly advantageous.

• Experience operating in a high-volume, target-driven contact centre environment.

• Demonstrated experience managing and developing Team Leaders and/or other sales leaders would be advantageous.

Package & Remuneration

Market Related