Senior Media Manager - PepsiCo Park-ZAF

What we're looking for

• Lead media transformation that drives significant strategic value and impact, rooted in E2E human connections and focused on audience-first within brand and portfolio planning.
• Facilitate cross functional collaboration between privacy office, legal, commercial, Ecomm & shopper teams to ahieve e2e media strategy while remaining PepsiCo compliant.
• Lead Personalisation at scale and consumer data to create better targeting and customised messages for better experiences through every touchpoint
• Embed Growth Navigator framework into media best practices
• Entrench BBI principles to enable media effectiveness
• Co-create best-in-class capabilities with agency partners that build PepsiCo's pull muscle across the media value chain and enable their best expertise.
• Integrate data, reporting and tech for agile data-driven marketing/personalization in service of our media ambitions, and reflective of the best the industry has to offer.
• Provide consistency & transparency in all deliverables & financials through standards, frameworks, and guardrails.
• Advance automated dashboarding and Real time optimisation.
• Unlock structured and incremental reinvestment opportunities through industry-leading media effectiveness and efficiency.
• Lead media strategy development across all PepsiCo SA brands & key WECA brands
• Develop and maintain strategic partnerships with agencies to support strategic transformation and marketing initiatives.
• Manage Joint business planning with key platforms, channels and publishers in the market to unlock value and innovation
• Support the development of the AOP timetable, including the establishment of metrics for tracking campaign effectiveness and analysing return on investment ROI.
• Lead content marketing and communication programme with digital & media team aligned to business development priorities.
• Monitor compliance of actual campaign results with planned indicators and approved brand strategies
• Development of a data strategy to increase the effectiveness of brand promotion in online channels.
• Develop media communication thought leadership to upskill marketing team.
• Develop, lead and coach SA media team.
• Build Media annual operating plans in line with brand plans and KPIs
• Evaluate, assess, and recommend the most effective media to satisfy marketing objectives & oversee the translation of these strategies into the final media recommendations/plans.
• Own A&M / media score-carding / reporting to BU and Regional teams.
• Media investment planning and allocation based on initiatives and projects approved by Director Marketing for implementation
• Manage agencies against the productivity and visibility targets and ensures a seamless digital media buying, planning and strategy across all categories.
• Partner with Insights to deliver MMM ROI and other digital media strategy relevant projects with Nielsen, Insights and Marketing teams.
• Develop and maintain long term relationships w/ internal and external stakeholders.
• Ensure that the audit / GCS process is properly implemented be GCS compliant at all times
• Ensure suppliers are selected as per the GCS process and execute their duties as expected of them.
• Ensure implementation and execution of processes in line with Internal Control guidelines GCS

Qualifications

What will qualify you for the role

• 4 year tertiary qualification in the field of Marketing/ Commercial or Business
• 8 to 10 years in similar capacity within the Marketing and Communication industries, with at least 5 years in a Senior Management role
• Experience in managing media and digital for large scale advertiser to be able to advise on effective management of media plans.
• Strategic understanding of developing multi-media campaign mix and deciding on best spending levels on each medium/platform.
• Command over Media metrics for success including CPRP management. Reach frequency analysis for campaigns and media spend optimization models.
• Experienced in consumer first party data management with personalised targeting and direct marketing strategies
• Established relationships with key media stake holders including sales directors of platform owners
• Familiarity with the media digital media landscape, and exposure to global media platforms
• Understanding of media planning tools.
• Evidence of participation in ongoing professional development opportunities
• Recent hands-on experience managing agency partners, leading pitch processes, negotiating fees and SOW, overseeing agency reviews.
• Ability to present information concisely and accurately, with keen attention to detail
• Excellent communication & presentation skills
• Solution and result oriented; analytical thinker.
• Experience working with media agencies and publishers to run media campaigns at market level.
• Experience working with technical teams on media initiatives
• Managing web content and design, SEO, media relations, PR, and trade show schedules and deliverables.
• Developing an innovative brand strategy involving content marketing, industry events, and partner marketing to grow awareness and engagement.
• Guiding content marketing strategy and supported creation of innovative media content partnerships to amplify reach and drive customer engagement.