Senior Marketing Manager

Role Purpose

• Own the commercial marketing performance of the Lending and Insurance portfolios, lead the marketing agenda within Growth & Engagement, and build the capability to grow it.
• This is a senior, commercially-minded marketer who does more than run campaigns. They bring breadth across direct marketing, product, CX and UX, and contact centre, and use it to improve the whole customer experience, acquisition, conversion, engagement and value, across both verticals. They decide what needs to happen and why. The Campaign Specialist owns how and when.

Scope

Now

• Own commercial marketing for Lending and Insurance. Direct the Campaign Specialist, partner CRM, and drive journey, conversion and CX improvements across both books.

Over Time

• Take over management of Affiliates from Pierre to bring the capability in-house and reduce affiliate dependency. Build a product-marketing team as scale requires. Provide succession bench-strength for the Executive: Growth & Engagement role.

Core Responsibilities

Commercial Marketing Ownership

• Own the commercial marketing performance of both portfolios, customer growth, conversion, engagement, retention, cross-sell and marketing effectiveness. Translate business objectives into marketing priorities and commercial recommendations for leadership.

Customer Experience, Journeys and UX

• Own the end-to-end customer journey across acquisition, onboarding, lifecycle, retention, reactivation and cross-sell. Use product, CX and UX experience to remove friction and improve conversion, not just messaging, but the experience itself. Work with CRM and the Campaign Specialist to implement.

Customer Insight

• Build a deep understanding of customers through research, behavioural analysis, complaints, call listening and contact-centre insight, competitor and market monitoring. Turn insight into marketing and experience improvements.

Performance Analysis and Recommendations

• Monitor performance across campaigns, channels, conversion, engagement and ROI. Present insight, root cause, recommendation and action. Never simply present data.

Campaign Prioritisation and Direction

• Set campaign priorities and brief the Campaign Specialist on objective, audience, messaging, offer and desired outcome. Review performance and optimise. This role directs campaigns; it does not produce them.

Leadership and Capability Build

• Set the marketing agenda for the portfolios, build and coach the team over time, and take on Affiliates when ready. Lead through ownership and influence, not administration.

Stakeholder Management

• Work at a senior level with Product, Credit, Risk, Analytics, CRM, Contact Centre, Creative Studio, Compliance and Exco to ensure marketing supports the wider commercial agenda.

What Stays With Others

• Campaign production, workflow, scheduling, asset management and compliance administration sit with the Marketing Campaign Specialist. Lifecycle orchestration and automation sit with CRM. This role briefs, prioritises and directs that work.

Primary KPIs

• Success in the role is measured across both verticals through applications and funded loans, quotes and policies, conversion, silent rate, NTU, persistency and retention, cross-sell and 2+ product penetration, marketing ROI, and, in time, affiliate efficiency and customer-experience measures.

Candidate Profile

• A senior marketer with genuine breadth, comfortable owning commercial outcomes and building capability.
• 8–12 years' marketing experience, financial services preferred
• Breadth across direct marketing, product, CX/UX and contact centre
• Strong digital and CRM / customer-journey capability
• Commercial mindset, fluent in conversion, cost, quality and value
• Strong Excel and Power BI; comfortable with data SQL desirable
• Proven leadership and senior stakeholder management
• Potential to grow into an executive Growth & Engagement remit