Senior Marketing Manager

Job Description

• Core is the leading premium consumer electronics distributor in South Africa representing the world's leading tech products like Apple, Nintendo, DJI and more. We believe in bringing products and services to people that'll empower, enable, inspire and grow – achieved through agile supply chain management, impactful brand management, effective channel management, enterprise sales and media relations.
• As a market leader in the consumer electronics distribution space, we strategically align our services and values with our global partners – some of the most valued and loved brands in the world – to ensure that we deliver world-class solutions to both the retail and enterprise industry we service across the African continent.

ABOUT THE ROLE

• The Senior Marketing Manager is responsible for annual brand planning, campaign execution and performance reporting across the brand and retailer marketing ecosystem. This includes coordinating marketing and digital advertising activities, aligning campaigns to commercial objectives, and ensuring that each initiative supports brand growth, customer demand and retail partner performance.
• The role works closely with brand principals, retail partners, internal sales teams, creative teams and media agencies to translate brand priorities into commercially effective campaigns.
• The Senior Marketing Manager is expected to provide clear recommendations to leadership based on campaign performance, customer insight, market trends and retailer objectives.

Key Responsibilities

• Plan and manage media strategies aligned to marketing plan & strategy and business objectives including Google, Social media ads, YouTube, Premium Placements, ATL, BTL, TTL, and in-store, etc
• Coordinate internal creative and external marketing briefs related to paid marketing
• Develop marketing project plans with budgets that include target market, objectives and timelines.
• Act as the brand custodian and champion for DJI, ensuring that all marketing communications, retail activations, digital campaigns and partner-facing materials comply with brand principles, launch priorities and global guideline requirements.
• Monitor category trends, competitor activity, consumer behaviour and retailer performance to identify opportunities for brand growth, product demand generation and campaign optimisation.
• Pro-active planning and re-alignment of any and all digital marketing collateral as required.
• Plan and execute retail, channel and e-commerce marketing initiatives that improve product visibility, support sell-through, strengthen the customer journey and align with key trading moments such as launches, promotions and seasonal campaigns.
• Manage relationships with key external partners & agencies related to Media, ATL, BTL, TTL & Digital Marketing.
• Manage relationships with all internal stakeholders as required
• Create, Manage, set up and monitor all advertising campaigns
• Coordinate the sending of weekly customer digital newsletters for digital communications
• Manage weekly customer newsletter content in collaboration with sales and retail teams, ensuring that deals, pricing and marketing support are aligned to commercial targets and customer demand.
• Digital and social media marketing

Reporting

• Monthly advertising effectiveness reports
• Post-campaign feedback / analysis reports
• CRM journey reporting and optimisation

Educational Qualifications

• Relevant degree Bachelor's degree in Marketing, Advertising, Business or related field.

Experience Required

• 7+ years' experience in marketing, brand management or product marketing, preferably within consumer electronics, technology, retail, e-commerce or FMCG, with proven experience managing integrated campaigns, budgets, agencies and cross-functional stakeholders.

Key Competencies

• Stakeholder leadership – Builds trusted relationships with brand principals, retailers, agencies and internal teams; communicates clearly, follows through on commitments and drives alignment across multiple priorities.
• Efficiency – Meet and Exceed all that is required of you in your job function and preform job at high standard.
• Proactively identify risks - Be aware and report any issues that might put the Business at Risk
• Focus on Quality: Setting high quality standards and striving for continuous improvement and quality assurance.
• They Senior Marketing Manager will also be responsible for ideation, concept development, internal creative briefs, internal creative reviews, external media agency briefings, frequent budget and performance optimisations, and high levels of agility and pro-activity. Performance analysis and monthly reports on all brand activities.
• This individual is responsible for financial administration and billing procedures of all above the line digital marketing related costs. The Senior Marketing Manager will need to have strong written and verbal skills.
• Excellent organisational and project management skills. Ability to manage and prioritise multiple projects simultaneously. Strong analytical and data-driven approach to marketing campaigns and general decision making.