Senior Manager: Market Development

Introduction

AddPay is looking for a commercial leader who can both sell and build. The Senior Manager: Market Development owns sales volume and revenue growth across AddPay's active and expansion markets, personally closing deals while building, leading, and scaling a high-performance sales and market-development team.

The role spans the full payments value chain, from merchants and enterprises to operators, PayFacs, banks, and institutions, and also owns regional marketing and brand execution. It reports to Director/Exco level, with a clear pathway into broader commercial leadership as sales volume, team size, and territory scope grow.

Duties & Responsibilities

• Delivers regional sales volume and revenue targets by country and segment, while personally closing deals and managing pipeline

• Sells AddPay's modular capability stack through segment-specific sales plays: Foundation (Devices, Cashier App, AddPOS), Platform & Control (PayCloud, Onboarding, Terminal Management, TPPP Enterprise Development), and Financial Operations (Fuse, Collections X, Addie (Loyalty), Remittance)

• Builds PayFac, ISV, bank, and institutional partnerships and negotiates partner-level commercial agreements within approved authority

• Keeps pipeline quality in line with LTV/CAC guardrails for each sales channel

• Moves signed operators and ISVs quickly through onboarding to active, transacting status

• Leads regional marketing and brand strategy, including campaigns, collateral, and the allocated marketing budget

• Recruits, coaches, and performance-manages the team, building succession and repeatable market-expansion playbooks

• Maintains CRM and forecast discipline and reports performance, risks, and market intelligence to Directors/Exco

Desired Experience & Qualification

Must-haves

• 8–10 years' sales and market, business, or commercial development experience with a track record of growth

• At least 3–4 years leading and developing sales teams across multi-region or multi-country markets

• Bachelor's degree in Business, Commerce, Sales/Marketing, or a related field

• Proven ability to close deals personally, not only manage others who close

• Comfortable operating in developing markets and new-country environments

• Own vehicle, valid driver's licence, valid passport, and willingness to travel regionally and internationally

Nice-to-haves

• Experience in payments, fintech, or financial services

• MBA or postgraduate business or commercial qualification

• Formal sales leadership, account management, or people-management certification

• Experience selling to or through PayFacs, ISVs, banks, or institutional partners

• Working knowledge of POPIA/GDPR, FIC/AML, and SARB National Payment System considerations, and equivalent regulations in expansion markets

• Experience owning a marketing or brand budget tied to pipeline outcomes

Package & Remuneration

Market related

Interested?

• Are you interested in:

• A broad, modular product stack to sell, from devices and POS through platform and financial-operations products, across three distinct segments

• A genuine build mandate: hire and shape the team, territories, and expansion playbooks

• A combined sales and marketing remit, with an allocated regional marketing budget

• Direct reporting line to Director/Exco and a stated pathway into broader commercial leadership

• Exposure to expansion markets and new-country entry

• Based at Techno Park, Stellenbosch