Senior Manager: Digital Product and Channel
Cell C · Johannesburg, Gauteng
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Start free — we apply for you →Purpose of the Job
- Cell C is a leading telecommunications company in South Africa, committed to providing innovative solutions and exceptional service to our consumers B2C and business customers B2B. Cell C is positioned as a Spirited Disruptor and values integrity, transparency, honesty, and simplicity.
- The Senior Manager: Digital Product and Channel takes full and final accountability for the strategy, delivery, and optimisation of Cell C's digital products and channels — building and co-creating user-centric digital channels and products that enable customers to discover, buy, manage, and support Cell C products and services. Working strictly according to Agile methodology, the role transforms the digital interface of Cell C's product set across the customer lifecycle to deliver a disruptive and explosive business impact, driving revenue growth, digital adoption, customer satisfaction, and operational efficiency.
Product Strategy, Roadmap and Backlog Ownership
- Own and create the digital product and channel strategy, vision, business and commercial model, and roadmap, aligned to the Cell C Digital Strategy and long-term business objectives
- Align product evolution to strategic objectives, market trends, and customer needs
- Own, create, maintain and lead the prioritisation of the product backlog according to business value and Return on Investment ROI, comprising epics, user stories, designs and scenarios
- Ensure the product backlog meets business requirements, incorporates new insights and learning, and provides items that are ready for implementation
- Assist with the elaboration of epics, themes and features into user stories granular enough to be achieved
- Define MVPs, prioritise features, and set release scope
- Initiate and solicit ideas and set priorities for prototyping and development
Customer Experience and Channel Design
- Design end-to-end digital experiences across the customer lifecycle: discover, buy, manage, support
- Map customer journeys and resolve friction points
- Improve digital onboarding, account management, and self-service
- Improve quotation, ordering, and provisioning experiences
- Conduct customer research and usability testing
Agile Product Delivery and Product Ownership
- Convey the product vision and goals at the beginning of every release
- Define requirements and acceptance criteria and lead cross-functional product teams through the process of clarifying requirements and delivering on expectations with business stakeholders
- Coordinate releases, launches, and go-to-market readiness, and maintain product intent and outcomes through implementation
- Inspect and evaluate product progress at the end of every release and accept or reject work completed
- Maximise the value the digital product creates, according to the Scrum Guide
- Assist product teams to deliver products that deliver rapid and regular business value for Cell C
- Interface closely with the Agile Architect team and support the achievement of deadlines and objectives.
- Manage conflicting ideas and decisions, specifically pertaining to business requirements versus digital product capability
- Work closely with other divisions to prioritise the digital products, without sacrificing operational requirements and service stability
Product Performance and Optimisation
- Enable digital lead generation, online sales, conversion, and self-service adoption
- Support cross-sell and upsell across customer segments and drive digital sales revenue contribution
- Monitor product performance, adoption, and usage, analyse customer behaviour, and run experimentation and A/B testing
- Report on value, ROI, and KPIs
- Oversee the initiation and execution of continuous improvement initiatives across digital platforms, in coordination with all teams
- Identify and implement improvements to achieve the quality and service levels expected, and manage the support required within cross-functional teams to implement enhancements and change processes
- Interface with the business to ensure the consistency required for a disruptive market per product offering, cost effectiveness, and overall efficiency of the services development process
Internal and External Stakeholder and Vendor Management
- Build and manage highly valuable relationships with all internal stakeholders and interfacing vendors across the organisation
- Manage vendor performance based on agreed contractual obligations and drive vendor performance to achieve digital product deadlines
- Monitor and report on vendor performance at a working and functional level
- Provide performance feedback and drive continuous improvement
- Provide the initial point of escalation for management of poor vendor performance
- Resolve disputes with vendors professionally and timeously
People Leadership and Governance
- Provide leadership and mentorship to Product Owners and cross-functional team members
- Motivate the team with a clear, elevating goal, and show commitment by being actively engaged with the team
- Establish the desired outcome at meetings and set a timebox two weeks or one month to establish commitments
- Contribute to performance appraisals and advise inter-company Executive and Senior Management where their staff members participate in a cross-functional team
- Uphold HR policies and procedures, governance, and product documentation standards
- Ensure regulatory, security, and compliance requirements are met, and manage product risks
Qualifications
Minimum Bachelor's Degree or Diploma NQF Level 6–7 in one of the following:
- Engineering, Computer Science, or Information Systems
- Commerce, Marketing, or Digital
- A related field
- A postgraduate qualification MBA, MA, or BA in Marketing/Digital is advantageous
Certification advantageous
- Certified Scrum Product Owner CSPO
- Scrum Master SMC
- SAFe Product Owner / Agile Product Owner
Experience
- 8–10+ years in Digital Product Management or Product Ownership at a lead level, spanning Agile, cloud computing, digital marketing, and large-scale digital product ownership environments
- Experience delivering digital products within Agile / Scrum environments Scrum Guide framework
- Proven experience leading large cross-functional teams software engineers, analysts, testers across all pillars of an organisation, delivering digital transformation
- Experience providing digital leadership within a large corporate, preferably telecommunications, ICT, or cloud
- At least 2 years managing vendor relationships
- Experience in business process design and applications / infrastructure operations.
- Proficiency in product analytics, A/B testing, and journey mapping tools
Success Measures
- Growth in digital adoption and self-service utilisation
- Digital sales revenue and conversion
- Improved customer satisfaction tNPS and retention
- Reduced time-to-market and improved release success rate
- Feature adoption and product ROI
- Operational efficiency and incident reduction across digital platforms
Primary competencies
- Product ownership and roadmap prioritisation
- Customer centricity and journey design
- Commercial acumen and strategic thinking
- Analytical and data-driven decision making
- Stakeholder management and leadership
- Agile delivery discipline