Senior Manager: Digital Product and Channel

Cell C · Johannesburg, Gauteng

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Purpose of the Job

  • Cell C is a leading telecommunications company in South Africa, committed to providing innovative solutions and exceptional service to our consumers B2C and business customers B2B. Cell C is positioned as a Spirited Disruptor and values integrity, transparency, honesty, and simplicity.
  • The Senior Manager: Digital Product and Channel takes full and final accountability for the strategy, delivery, and optimisation of Cell C's digital products and channels — building and co-creating user-centric digital channels and products that enable customers to discover, buy, manage, and support Cell C products and services. Working strictly according to Agile methodology, the role transforms the digital interface of Cell C's product set across the customer lifecycle to deliver a disruptive and explosive business impact, driving revenue growth, digital adoption, customer satisfaction, and operational efficiency.

Product Strategy, Roadmap and Backlog Ownership

  • Own and create the digital product and channel strategy, vision, business and commercial model, and roadmap, aligned to the Cell C Digital Strategy and long-term business objectives
  • Align product evolution to strategic objectives, market trends, and customer needs
  • Own, create, maintain and lead the prioritisation of the product backlog according to business value and Return on Investment ROI, comprising epics, user stories, designs and scenarios
  • Ensure the product backlog meets business requirements, incorporates new insights and learning, and provides items that are ready for implementation
  • Assist with the elaboration of epics, themes and features into user stories granular enough to be achieved
  • Define MVPs, prioritise features, and set release scope
  • Initiate and solicit ideas and set priorities for prototyping and development

Customer Experience and Channel Design

  • Design end-to-end digital experiences across the customer lifecycle: discover, buy, manage, support
  • Map customer journeys and resolve friction points
  • Improve digital onboarding, account management, and self-service
  • Improve quotation, ordering, and provisioning experiences
  • Conduct customer research and usability testing

Agile Product Delivery and Product Ownership

  • Convey the product vision and goals at the beginning of every release
  • Define requirements and acceptance criteria and lead cross-functional product teams through the process of clarifying requirements and delivering on expectations with business stakeholders
  • Coordinate releases, launches, and go-to-market readiness, and maintain product intent and outcomes through implementation
  • Inspect and evaluate product progress at the end of every release and accept or reject work completed
  • Maximise the value the digital product creates, according to the Scrum Guide
  • Assist product teams to deliver products that deliver rapid and regular business value for Cell C
  • Interface closely with the Agile Architect team and support the achievement of deadlines and objectives.
  • Manage conflicting ideas and decisions, specifically pertaining to business requirements versus digital product capability
  • Work closely with other divisions to prioritise the digital products, without sacrificing operational requirements and service stability

Product Performance and Optimisation

  • Enable digital lead generation, online sales, conversion, and self-service adoption
  • Support cross-sell and upsell across customer segments and drive digital sales revenue contribution
  • Monitor product performance, adoption, and usage, analyse customer behaviour, and run experimentation and A/B testing
  • Report on value, ROI, and KPIs
  • Oversee the initiation and execution of continuous improvement initiatives across digital platforms, in coordination with all teams
  • Identify and implement improvements to achieve the quality and service levels expected, and manage the support required within cross-functional teams to implement enhancements and change processes
  • Interface with the business to ensure the consistency required for a disruptive market per product offering, cost effectiveness, and overall efficiency of the services development process

Internal and External Stakeholder and Vendor Management

  • Build and manage highly valuable relationships with all internal stakeholders and interfacing vendors across the organisation
  • Manage vendor performance based on agreed contractual obligations and drive vendor performance to achieve digital product deadlines
  • Monitor and report on vendor performance at a working and functional level
  • Provide performance feedback and drive continuous improvement
  • Provide the initial point of escalation for management of poor vendor performance
  • Resolve disputes with vendors professionally and timeously

People Leadership and Governance

  • Provide leadership and mentorship to Product Owners and cross-functional team members
  • Motivate the team with a clear, elevating goal, and show commitment by being actively engaged with the team
  • Establish the desired outcome at meetings and set a timebox two weeks or one month to establish commitments
  • Contribute to performance appraisals and advise inter-company Executive and Senior Management where their staff members participate in a cross-functional team
  • Uphold HR policies and procedures, governance, and product documentation standards
  • Ensure regulatory, security, and compliance requirements are met, and manage product risks

Qualifications

Minimum Bachelor's Degree or Diploma NQF Level 6–7 in one of the following:

  • Engineering, Computer Science, or Information Systems
  • Commerce, Marketing, or Digital
  • A related field
  • A postgraduate qualification MBA, MA, or BA in Marketing/Digital is advantageous

Certification advantageous

  • Certified Scrum Product Owner CSPO
  • Scrum Master SMC
  • SAFe Product Owner / Agile Product Owner

Experience

  • 8–10+ years in Digital Product Management or Product Ownership at a lead level, spanning Agile, cloud computing, digital marketing, and large-scale digital product ownership environments
  • Experience delivering digital products within Agile / Scrum environments Scrum Guide framework
  • Proven experience leading large cross-functional teams software engineers, analysts, testers across all pillars of an organisation, delivering digital transformation
  • Experience providing digital leadership within a large corporate, preferably telecommunications, ICT, or cloud
  • At least 2 years managing vendor relationships
  • Experience in business process design and applications / infrastructure operations.
  • Proficiency in product analytics, A/B testing, and journey mapping tools

Success Measures

  • Growth in digital adoption and self-service utilisation
  • Digital sales revenue and conversion
  • Improved customer satisfaction tNPS and retention
  • Reduced time-to-market and improved release success rate
  • Feature adoption and product ROI
  • Operational efficiency and incident reduction across digital platforms

Primary competencies

  • Product ownership and roadmap prioritisation
  • Customer centricity and journey design
  • Commercial acumen and strategic thinking
  • Analytical and data-driven decision making
  • Stakeholder management and leadership
  • Agile delivery discipline
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