Senior Manager Category Management: Sport + Partnerships - EM South
adidas Group · Cape Town, Western Cape
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Start free — we apply for you →Purpose & Overall Relevance for the Organisation
- Strategic guidance and input on Team Sport Football, Motorsport, Basketball, Golf to drive market share gains and deliver absolute sport credibility across all countries in EM South
- Strategic guidance and input on Sport Partnerships + Properties to maximize the commercial and brand opportunity for adidas and the partner
Key Responsibilities
- Define the partnership product strategy for all Team Sport partners
- Guide the full partnership product process which includes range building, range selection, range extension and local badging
- Manage external and internal stakeholders to ensure all product development deadlines are met
- Develop and implement the Team Sport category product strategy for EMS to deliver market leadership across all key categories
- Work closely with direct reports to deliver a compelling range/concept selection for EMS by balancing local consumer; global brand; and commercial considerations
- Deliver net sales and profitability GIM by managing pricing, margin, and the product mix across all key markets
- Lead the seasonal analysis of the full marketplace to understand trends, competitor product assortments and pricing.
- Proactively drive cluster range enhancements including product development that meet local needs and reflect differentiation in marketplace where required.
- Support seasonal Brand Activations by aligning with BA/Omni team on Marketing plans; communication tools; activation tools; and by providing sports marketing support to ensure our partners get access to the best of adidas.
- Lead, coach and develop direct reports
Key Relationships
- Director CTC & Mops EM South
- EMS Category Management Team.
- Cluster Demand Planning team
- EMS commercial channel Teams DTC, Ecom, WHS
- EM + Global BU's
KPIs
- Net Sales and GIM%
- Product development milestones met
- Partner Product KPI's
- Range efficiency targets; range size and efficiency incl. overlap
- Market Share
Knowledge, Skills and Abilities
- Merchandising, category management/planning, assortment planning and/or retail experience, with a distinct track record of success within the Sport Industry
- Knowledge of Sport industry within South Africa, Kenya and Nigeria experience in Football beneficial
- Product development for sport teams essential
- Experience managing partners essential
- Exposure to other disciplines preferable, e.g. sports marketing, brand communication, retail or sales experience
- Strong presentation/communications and influencing skills
- Strong numerical / analytical skills
- Intermediate to advanced skills in MS Office – Excel and PowerPoint key
- Structured, organized and process orientated
- Ability to work effectively within a team environment under pressure
- Industry: Preferably in retail
- Exposure: Sport
Education and Experience / Minimum Qualifications
- University degree Marketing/Business/Merchandising
- A minimum of 10+ years equivalent professional experience
- Experience working within a Global Sport Brand Football preferred
- People Leadership experience for a minimum of 5 years
- Fluent in English