Senior Creative Manager

Responsibilities

• We have an amazing opportunity for a Senior Creative Manager to be based in Umhlanga , Do you think you have what it takes to be our newest Purple Star?
• The Operations Specialist will be responsible for attending to all queries, requests and enquiries from all the departments, to ensure effective and timeously resolution of matters impacting operations. Providing administrative support to the Mobile Department, assistance with project processes, and reporting on daily activities

You Bring

• Experience in a creative/advertising/brand environment 5-10 years
• Proven track record of developing big creative ideas and campaigns
• Strong portfolio demonstrating conceptual thinking and storytelling
• Experience working across integrated campaigns digital, retail, ATL/BTL
• Ability to translate business objectives into creative solutions

A bonus to have

• Experience in high-volume, promotional, or fast-paced industries e.g., betting, retail, gaming, entertainment
• Understanding of sports culture and audience behavior
• Exposure to multi-channel campaign environments

What You'll Do For The Brand

Big Idea Generation & Concept Development

• Lead the development of innovative, high-impact creative concepts for campaigns, promotions, and brand initiatives
• Generate platformable ideas that can scale across retail, digital, and CRM channels
• Translate briefs into compelling narratives, themes, and creative territories
• Push creative boundaries while ensuring alignment to brand tone and commercial objectives

Creative Team Leadership

• Mentor and guide designers, copywriters and creative specialists on assigned projects
• Provide constructive creative feedback to elevate work quality and conceptual thinking
• Support the Creative Strategic Lead in maintaining creative standards across the department.
• Act as a senior creative escalation point when required.

Campaign Creative Leadership

• Lead the creative development of campaigns from concept through to execution guidance, under the strategic direction of the Creative Strategic Lead.
• Partner with the Creative Strategic Lead to shape campaign positioning and storytelling approaches
• Present ideas to internal stakeholders with clarity and confidence

Creative Craft & Output Excellence

• Ensure all creative outputs are distinctive, engaging, and culturally relevant
• Work closely with designers, copywriters, and production teams to bring ideas to life effectively
• Provide hands-on creative input copy, direction, ideation where needed

Brand Building

• Contribute to strengthening the Hollywoodbets brand identity through memorable and consistent creative work
• Ensure ideas reflect brand personality, tone, and competitive positioning
• Inject creativity that cuts through in a highly competitive betting and entertainment market

Collaboration & Influence

Collaborate closely with

• Marketing teams campaigns, promotions, CRM
• Digital and product teams
• Regional and retail marketing stakeholders
• Act as a creative partner, not a process owner
• Influence stakeholders towards braver, more effective creative solutions

Trend Awareness & Innovation

• Stay ahead of creative, cultural, and digital trends
• Bring fresh thinking inspired by global campaigns, sport, entertainment, and betting environments
• Continuously evolve creative approaches to keep the brand relevant and exciting

Key Deliverables

• Campaign concepts and creative territories
• Big idea frameworks for seasonal and tactical campaigns
• Creative rationale and presentation decks
• High-quality campaign direction across channels

What You'll Bring To The Team

• Big Idea Generation & Concept Development
• Creative Team Leadership
• Campaign Creative Leadership
• Creative Craft & Output Excellence
• Brand Building
• Collaboration & Influence
• Trend Awareness & Innovation

Apply Before 08/04/2026