Senior Brand Manager: Milky Lane

Introduction

Senior Brand Manager

Job Grade : D2

Department : Marketing

Location : Waterfall

Employment Status : Permanent

Purpose Statement

The position of the Senior Brand Manager is responsible for the overall marketing function, strategic direction and value creation of the brand in South Africa & African markets.

Main Outputs and Responsibilities

• Develop and implement an annual Marketing Plan

• Manage the Marketing budget based on collection of Franchisee marketing royalties

• Assume accountability for all national Marketing activities above & below the line

• Management of Advertising agency & Marketing vendors

• Management of the media plan, ensuring that expenditure and Brand objectives are delivered on

• Accountability for Menu and New Product Development, building a two year innovation pipeline to meet brand objectives and ensuring accurate forecasts for promotions and new products to minimize write off costs

• Drive Menu optimisation with regards to pricing strategy and menu mix to achieve targeted average GP’s and deliver value to the brand’s customer base and franchisees

• Development and implementation of pricing strategies

• Responsible for Packaging development

• Management of all consumer research to gain consumer insights that drive strategic decisions

• Implementation of best practices with regards Marketing Management and project Management

• Co-ordinate and present the brand’s Marketing plans at the National Franchisee Conference, National Franchise Forum meetings and Regional roadshows

• Presenting overview of the brand’s Marketing to all new Franchisees

• Development & leverage of the digital and Social Media Strategy

• Interface with Product, Training, Operations, New Business & Regions

• Manage implementation of CRM strategies for the Brand, encouraging customer retention and customer loyalty

• Provide a supportive Marketing role to the Retail and African markets

• Prepare and present to EXCO, comprehensive quarterly Marketing updates

• Ensure all Regional Marketing plans and local store Marketing campaigns align with the Brand Strategy

• Ownership of the brand CI, ensuring development and implementation of  Marketing collateral in line with Brand CI

• Prepare statistical analysis to assist with decision making

• Management of Public relations and sponsorships where relevant

Education and Experience

Formal Education

• A suitable tertiary qualification in Marketing, Communication or Advertising

Experience

• A minimum of 5 years’ experience in FMCG or Retail or the Fast Food Industry in a similar role

• Previous franchising experience is preferable

• Leading successful teams

• Strong track record of successfully building brands

• Has successfully managed people and teams

• Management of budgets

Knowledge And Skills

• Excellent interpersonal & presentation skills.

• Ability to effectively communicate at all levels

• Financial Acumen

• Computer literate, above average PowerPoint and Excel skills

• Proactive thinking

• Multi-task orientated

• Deadline driven

• Excellent leadership ability

• Strong analytical and strategic skills

• Ability to work well under pressure

• Project management skills

• Management of budget