Sales Representative (New Business)
Recruitment Legends · Durabn
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Sales Representative (New Business)
A hunter-style sales role focused on identifying opportunities, building relationships, and converting business needs into custom software solutions.
Location: Durban
About Our Client
Our client is a Durban-based software development company specialising in custom software solutions for businesses across enterprise, web, desktop and mobile platforms. They work closely with clients to understand their business challenges and develop practical, scalable technology solutions tailored to their needs.
The Role: Sales Representative
This role exists to identify and develop new business opportunities and bring new clients into the business. It contributes to the business by converting client challenges into software opportunities and achieving revenue targets. The main focus areas include outbound lead generation, prospecting, engaging key decision-makers, and managing the sales process through to close.
Duties & Responsibilities
Key Responsibilities
- Generate leads through cold calling, networking, LinkedIn, referrals, and other outbound channels.
- Engage business owners, executives, and key decision makers through discovery meetings to understand requirements.
- Work with technical teams to develop, prepare, and present solution proposals and quotations.
- Manage the full sales process from initial contact to close while maintaining accurate CRM records and pipeline updates.
- Build long-term relationships with new clients and achieve consistent revenue targets.
- Sell custom software development, IT services, SaaS, or professional services within consultative environments to SMEs or enterprise businesses.
Desired Experience & Qualification
About You
- 2+ years' experience in B2B / New Business Sales.
- Proven track record of generating and closing new business.
- Strong cold-calling and lead-generation ability.
- Comfortable dealing with business owners, executives, and decision makers.
- Strong communication, presentation, and negotiation skills.
- Commercially minded with a strong understanding of the sales process.
- Self-motivated, target-driven, and comfortable working independently.
- Strong relationship-building and networking skills.
- Good understanding of CRM systems and sales pipeline management.
- Experience selling software, IT services, technology solutions, SaaS, or professional services (advantageous).
- Experience selling into SMEs or enterprise businesses (advantageous).
- Experience working in a consultative / solution-selling environment (advantageous).