Sales Representative | Gauteng

Job Description

Are you ready to join our team?

• Meridian Wine Merchants is looking for a Sales Representative to join our team in Gauteng . We are seeking a motivated, confident and customer-focused individual with a passion for sales, wine and building strong professional relationships.
• If you are driven, energetic and enjoy working in a fast-paced environment, this could be the perfect opportunity for you. We're looking for someone who is proactive, organised, target-driven and committed to delivering an excellent customer experience.

Key responsibilities

• Sales targets are consistently achieved across the allocated territory.
• Agreed wine listings and distribution targets are successfully implemented and maintained.
• Every customer receives consistent execution against Meridian standards.
• Products are available, correctly merchandised and visible at every customer.
• Customer master data, wine lists, pricing and CRM information remain accurate and current.
• Promotions, tastings, displays and trade activities are executed to agreed standards.
• Customer issues are resolved promptly while maintaining strong customer relationships.
• Sales standards, reporting and SOPs are consistently followed.

How outcomes are delivered

• Own and achieve daily, weekly and monthly sales targets across the allocated customer base.
• Secure agreed product listings, increase distribution and maintain approved wine listings across allocated customers.
• Execute structured customer visits aligned to approved routing plans, call cycles, and territory coverage requirements.
• Execute customer business plans, promotional programmes, agreed pricing and commercial initiatives across the customer base.
• Implement approved wine list recommendations, maintain current listings and ensure agreed portfolio standards are executed within customer outlets.
• Resolve customer enquiries, stock issues, pricing queries and service concerns promptly while maintaining excellent customer satisfaction.
• Build trusted day-to-day customer relationships through consistent service, responsiveness and execution excellence.
• Execute every customer visit according to Meridian's approved sales call process.
• Monitor and maintain shelf health, pricing accuracy, planogram compliance, display standards, and product visibility within outlets.
• Generate customer orders, process orders accurately and ensure complete order follow-through.
• Capture customer visits, shelf audits, pricing checks, display photos, order activity, and customer feedback accurately in real time.
• Maintain accurate customer master data, contact details, outlet information and customer segmentation.
• Execute promotional campaigns, tastings, displays, POS placement and trade marketing initiatives according to agreed standards.
• Maintain accurate customer wine list information and ensure approved portfolio changes are implemented.
• Report competitor activity, pricing, customer feedback and execution opportunities.
• Ensure proper usage, care, and compliance of handheld devices, sales tools, promotional materials, and operational equipment.
• Work closely with the Wine Sales Specialist& KAMs to execute premium category initiatives while providing execution feedback.
• Support the Regional Sales Operations Manager through execution feedback, market intelligence, operational reporting, and issue escalation.
• Maintain disciplined use of RepForce, TrueData, CRM systems and handheld technology.
• Adhere to company policies, operational procedures, route compliance requirements, and execution standards consistently.

Education and Experience

• Grade 12 and an Advantageous Graduate Diploma
• Basic proficiency in Microsoft Office, handheld sales technology, CRM systems Salesforceetc, pricing audits, merchandising execution, and real-time field reporting.
• Valid driver's license and legal right to work in South Africa.