Sales Representative (Food & Beverage - Hospitality)

Introduction

About our Client

Our Client is a close-knit, family-owned business producing premium, 100% pressed juices and alternative milk products for restaurants and businesses across Cape Town. We recently completed a state-of-the-art aseptic co-packing and manufacturing facility with capacity for over 40 million litres of juice, wine and alternative milks. We now need passionate people to help us fill that capacity and scale the brand.

About the job

We're looking for an energetic, commercially driven Sales Representative to grow our customer base across Cape Town and surrounds. This is a hands-on external sales role for someone who loves being out in the market, building relationships and opening new doors. It's a chance to get in early on something ground-breaking.

Duties & Responsibilities

Duties & Responsibilities

• Develop and maintain strong relationships with existing customers.

• Actively prospect for new customers and business opportunities.

• Grow sales across restaurants, hotel groups, wine farms, delicatessens, food-service businesses and distributors.

• Cold call and follow up on prospective customer leads.

• Open new accounts and increase sales within existing accounts.

• Conduct regular customer visits throughout Cape Town and surrounds.

• Prepare and deliver customer presentations where required.

• Negotiate effectively and close sales opportunities.

• Coordinate customer requirements with internal departments.

• Achieve agreed monthly sales targets.

Desired Experience & Qualification

Minimum Requirements

• Proven sales experience, preferably in external / field sales.

• Strong new business development and prospecting ability, including confident cold calling.

• Excellent relationship management, communication, presentation and negotiation skills.

• Commercially minded, target-driven, proactive and self-motivated.

• Good Google Workspace skills.

• Valid driver's licence and own reliable vehicle.

• Willing to travel throughout Cape Town and surrounds.

• Fluent in English.

Advantageous

• Sales experience in hospitality, restaurants, food service, FMCG, beverages, wine or liquor.

• Experience selling to restaurants, supermarkets, delicatessens, food suppliers or distributors.

• An existing network within hotels, restaurants or venues.

• Afrikaans or isiXhosa.

• Own computer.

Package & Remuneration

A competitive, market-related salary plus commission will be offered in line with experience and the level of responsibility.

Anticipated start date: 1 October 2026 (or as soon as possible).

Interested?

Please note: If you do not hear from us within two weeks of the closing date, please consider your application unsuccessful.