Sales Representative (FMCG)

Job Description

• Our client is looking for a driven and energetic Sales Representative to grow sales, increase market share, and build strong relationships with retail and wholesale customers across the Garden Route.
• The successful candidate will be responsible for developing new business, managing existing accounts, driving product visibility, and ensuring excellent execution of trade initiatives within the assigned territory.

Key Responsibilities

• Visit and manage the full customer base, including retail key accounts and wholesale channels.
• Prospect for new business and open new customer accounts.
• Achieve monthly sales targets and KPIs.
• Expand product ranges and introduce new products into stores.
• Build and maintain strong relationships with store owners, managers, and staff.
• Ensure effective product placement, visibility, merchandising, gantries, and displays.
• Monitor stock levels, place orders, and minimise out-of-stock situations.
• Conduct stock rotation within stores.
• Execute promotions, activations, and in-store campaigns.
• Conduct competitor analysis and provide relevant market feedback.
• Ensure compliance with company policies and industry regulations.
• Use mobile sales tools and applications to report on daily activities and performance.
• Drive switch-selling by educating store staff and consumers on company brands.
• Travel extensively throughout the region..

Minimum Requirements

• Matric / Grade 12 – essential
• 2–5 years' external sales experience, preferably within FMCG, tobacco, or vape
• FMCG organised-channel experience will be advantageous
• Valid driver's licence
• Proven track record of achieving sales targets
• Strong relationship-building and negotiation skills
• Ability to work independently and manage a territory effectively
• Excellent communication and interpersonal skills
• Basic computer literacy, including Microsoft Office, mobile applications, and reporting tools

Key Competencies

• Results-driven and target-oriented
• Self-motivated and disciplined
• Strong problem-solving ability
• Entrepreneurial mindset
• High energy and resilience
• Excellent time management and planning skills
• Strong analytical ability

Advantageous Experience

• Existing relationships within the retail or tobacco trade
• Knowledge of vape and tobacco products
• Experience in merchandising and in-store activations
• FMCG background or retail floor management experience

Additional Requirements

• Willingness to travel extensively within the assigned territory
• Willingness to work flexible hours when required
• Comfortable working in a fast-paced, target-driven environment