Sales Representative | Cape Town | West Coast
Managed People Solutions · Cape Town, Western Cape
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Meridian Wine Merchants- Sales Representative
- Meridian Wine Merchants is looking for a motivated and results-driven Sales Representative to join our Sales team. This role is responsible for executing sales, merchandising, customer service and trade execution activities across an allocated customer base within a defined territory.
- The successful incumbent will play a key role in driving product availability, maintaining merchandising standards, building strong customer relationships and ensuring consistent execution of the company's sales strategy.
Key Responsibilities
- Achieve sales, volume and distribution targets within the allocated territory.
- Execute structured customer visits in accordance with approved call cycles and routing plans.
- Apply the Meridian "8 Steps of a Call" during every customer interaction.
- Build and maintain strong customer relationships through professional service delivery.
- Capture customer orders accurately using company sales systems.
- Ensure products are correctly merchandised, priced and displayed in-store.
- Monitor shelf health, stock availability and pricing compliance.
- Execute promotional activities, displays, tastings and trade activations.
- Capture customer information, pricing audits and merchandising data in real time.
- Monitor competitor activity and provide relevant market intelligence.
- Ensure compliance with company policies, procedures and operational standards.
- Care for company equipment, handheld devices and promotional material.
Minimum Requirements
Education
- Grade 12 Matric
Experience
- 2–3 years' experience within FMCG, liquor, retail merchandising, hospitality or a related sales environment.
Technical Skills
- Working knowledge of Microsoft Office.
- Experience using CRM or handheld sales systems.
- Understanding of merchandising principles and pricing audits.
Other Requirements
- Valid South African driver's licence.
- Willingness to travel extensively within the allocated territory.
- Key Competencies
- Sales execution
- Customer relationship management
- Merchandising and product visibility
- Planning and organisation
- Attention to detail
- Accountability
- Communication skills
- Results orientation
- Resilience and adaptability