Sales & Marketing Lead - student accommodation (6 month contract)

Overview

We focus on perfection, on finding the absolute top executive for your recruitment needs. Where other agencies may hire for every role within an organization or across a number of verticals, we have selected to remain within specific industries.

Our niche approach ensures that we know and understand your requirements and have the right relationships and expertise to find the perfect executive or perfect placement for every candidate.

Job Description

Provide dedicated, hands-on sales and marketing leadership for the student accommodation portfolio, with primary responsibility for the Pretoria portfolio, while supporting Stellenbosch and onboarding. The role is accountable for occupancy delivery, lead generation and conversion, intake readiness, applications and admissions support, campaign execution, agency coordination, stakeholder communication and accurate performance reporting. It enables the Sales & Marketing Manager to retain primary focus on the portfolio while ensuring that priorities are executed on time, risks are escalated early and the student and parent journey is effectively managed.

Portfolio Sales, Occupancy & Conversion

• Own day-to-day sales delivery against approved occupancy, application and booking targets.

• Maintain visibility of leads, waiting lists, applications, offers, bookings, check-ins, cancellations and beds available.

• Drive follow-up activity across call centre, residence and admissions teams to improve conversion.

• Identify underperforming residences, channels or stages of the funnel and implement corrective action.

• Support school, tertiary institution, bursar, parent and student engagement where required.

Marketing Strategy, Campaigns & Lead Generation

• Translate portfolio priorities into practical marketing and promotional plans.

• Plan and coordinate digital, direct, school, campus, event and residence-level campaigns.

• Develop briefs, campaign messages and collateral requirements and coordinate delivery with the digital marketer, designers, agencies and suppliers.

• Monitor market trends, competitor activity and campaign performance and recommend improvements.

• Ensure communications and collateral comply with approved brand standards.

Marketing Workstream & Transition Delivery

• Lead and coordinate the Pretoria sales and marketing workstream and support Stellenbosch onboarding.

• Manage handover and implementation of digital assets, social media accounts, listings, application links, databases, templates, collateral, photography and brand material.

• Coordinate application, admissions, waiting-list and enquiry processes and related student and parent communications.

• Maintain the workstream action plan, dependencies, decisions and risks and escalate blockers promptly.

• Coordinate internal stakeholders and representatives to ensure an orderly transition.

Intake Readiness & Sales Operations

• Develop and implement intake readiness plans, including timelines, staffing, training, activations, showrooms, collateral, processes and escalation routes.

• Coordinate sales agents, call-centre support and residence teams and confirm product, pricing and process readiness.

• Ensure enquiry channels, scripts, FAQs, application pathways and reporting mechanisms are ready for peak intake.

• Monitor service levels and resolve or escalate operational constraints.

Portfolio Onboarding Support

• Support planning and coordination required to ready portfolio for occupation.

• Coordinate agreed sales, communications, stakeholder and onboarding activities with internal teams.

• Maintain actions, deadlines, dependencies and required information.

• Support other approved onboarding activities where aligned to the role’s purpose and capacity.

Reporting, Governance & Stakeholder Management

• Prepare accurate weekly and monthly sales and marketing reports covering target versus actual performance, funnel movement, campaigns, risks and corrective actions.

• Manage day-to-day relationships with agencies, suppliers, residence teams, finance, systems, operations and other stakeholders.

• Track budgets and commitments within delegated authority and escalate anticipated variances.

• Maintain organised records, approvals, briefs, data and action trackers.

• Provide clear status updates and decision requests to the Managing Director.

Requirements

• Relevant diploma or bachelor’s degree in Sales, Marketing, Busin

Posted By

Luisa Da Silva