Sales Manager - FMCG (Key Accounts & Wholesale)

Introduction

Golf and Sunfree is a family-owned South African FMCG manufacturer and distributor. Our GOLF brand of instant noodles,biscuits and Sunfree produces Diapers and distributes other hygiene items. We sell through wholesalers, cash & carry and the informal trade across South Africa mainly in KwaZulu-Natal and Johanessburg, and we are looking at expanding into chain and franchise retail.

Duties & Responsibilities

• Develop and execute the annual sales strategy and regional plans (KZN and Johannesburg ) to meet volume, revenue and margin targets

• Hunt and secure new wholesale, retail, chain-store and franchise accounts; own the listing process with buyers

• Manage and grow existing accounts: call cycles, promotions, floor and shelf space, pricing discipline

• Defend market share: monitor competitor pricing and promotions and recommend responses

• Lead, coach and set written targets for the sales team; run weekly sales reviews

• Plan trade promotions, in-store activations and new product launches with marketing

• Keep all customer, contact, pricing and call information up to date in the company CRM/order system

• Report weekly and monthly on sales vs target, pipeline, account performance and market intelligence

• Sales volume and revenue vs target, by region and channel

• New accounts opened and listings secured

• Retention and growth of existing accounts

• Gross margin and pricing discipline

• Accuracy and timeliness of reporting and CRM records

• Sales team performance against targets

Desired Experience & Qualification

• 5–8+ years' FMCG sales experience, including at least 3 years in a sales management or key accounts role

• Proven record of opening and growing wholesale, cash & carry and chain/franchise retail accounts

• Working knowledge of the South African food and/or hygiene product trade — buyers, wholesalers and the informal market

• Strong negotiation, relationship-management and leadership skills

• Numerate and comfortable with sales data, margins and Excel

• Valid driver's licence and own reliable vehicle; willing to travel between KZN and Johannesburg

• Matric essential; relevant sales/marketing diploma or degree an advantage

• A hunter with the discipline of an account manager — opens doors and keeps them open

• Honest and transparent; works within company systems, pricing rules and approval processes

• Resilient and resourceful in a price-competitive market

• Structured, accountable and comfortable being measured against written targets