Sales Growth Manager

Job Intro

Sales Growth Manager - Cape Town, WC Western Cape

Sales Growth Manager

This role centres on building and scaling the growth engine behind a direct-to-consumer SME lending product , focused on Merchant Cash Advance. You’ll be the person who turns lifecycle marketing strategy into real, measurable application and engagement growth among small business owners. Job Specification

ABOUT THE ROLE Key focus areas

• Design and scale structured lifecycle journeys that grow awareness, trust, and application intent among SME owners

• Build and expand the direct-to-consumer lending channel through high-velocity engagement frameworks

• Develop authority-led, proof-based communication suited to high-consideration, business funding decisions

• Drive measurable growth in application pipeline volume through lifecycle marketing (commercial take-up sits with the channel teams)

• Lay down foundational growth mechanics before diving into micro-optimisation

• Lead full utilisation of Salesforce CRM and Marketing Cloud for lifecycle growth

• Translate business objectives into clear, practical lifecycle use cases

• Scope, architect, and deploy scalable automated flows with internal teams and external implementation partners

• Ensure journeys and flows are modular, measurable, and ready for future business banking products

A big part of your work is about data and signals

• Partner closely with data and automation teams on behavioural signals and data flags

• Make sure CRM and Marketing Cloud instrumentation is set up correctly

• Improve addressability and segmentation without over-fragmenting the audience

• Build measurement frameworks that track expansion and reach, not just efficiency

Offer

You’ll also play a leadership and influence role

• Lead and develop a CLM execution team with both technical and design capability

• Set clear priorities and structured delivery pipelines for campaigns and builds

• Work laterally with performance marketing, operations, and product stakeholders

• Provide upward leadership to help senior stakeholders understand lifecycle growth mechanics and value drivers

Finally, you’re the guardrail for sustainable growth momentum

• Focus on channel expansion and structural growth rather than narrow micro-optimisation

• Grow reachable audience pools and increase engagement velocity

• Establish scalable experimentation practices that suit SME lending’s longer decision cycles and higher consideration

WHAT YOU’LL NEED These are the core requirements for the role

• 5+ years working in lifecycle marketing, CRM, or growth-led environments

• Solid experience building or scaling growth frameworks within Salesforce Marketing Cloud

• Proven ability to turn business requirements into technical marketing builds and journeys

• Experience working alongside implementation agencies and data teams

• Strong background in fintech, lending, or SME-focused businesses is preferred

• Proficiency in AI and data analytics (this is essential, not optional)

• Structured growth thinking: able to distinguish optimisation from expansion and build from first principles

• Technical fluency: comfortable in a CRM-led ecosystem and confident to challenge technical builds constructively

• Commercial awareness: understands revenue mechanics but focuses on lifecycle growth inputs rather than owning sales channels

• Leadership without formal authority: able to manage downward, influence peers, and lead upward

• Clear bias for output: high delivery velocity, sharp prioritisation, and a system-builder mindset

NICE TO HAVE

• These will help you hit the ground running even faster

• Previous experience with SME lending or Merchant Cash Advance products

• Exposure to direct-to-consumer growth in a digital banking or fintech setting

• Hands-on involvement in setting up measurement frameworks for lifecycle expansion and CLM performance

WHY JOIN US

• You’ll be working in a modern, digital banking environment where SME lending is a core growth area, not a side project. The focus is on making funding more accessible and transparent for business owners through:

• Data-led, fully digital journeys for SME cash advance and business funding

• A CRM and Marketing Cloud stack designed for scale, experimentation, and continuous improvement

• Close collaboration with product, performance marketing, and data teams in a fast-moving, growth-focused setting

• Expect a role where your lifecycle thinking directly shapes how thousands of small businesses discover and access flexible funding, and where building a robust growth engine is the main priority, not an afterthought.

• To apply, send your CV with a brief note highlighting your lifecycle growth experience in CRM and Salesforce Marketing Cloud.

Monthly Salary: R55000 - R70000