Sales Engineer - Africa

Overview

At Red Ember Recruitment, we provide HR, Payroll, and Talent solutions that drive real business value. Our experienced team helps businesses streamline processes, optimise workforce management, and achieve growth. We handle recruitment from interns to executives, bulk hiring, response management, and specialised headhunting, alongside HR consulting, payroll support, and talent management.

Job Description

Red Ember Recruitment is recruiting on behalf of our client for an experienced Sales Engineer – Africa to join their capital sales team.

This is a key commercial and technical role focused on developing new markets, growing existing customer relationships and providing fit-for-purpose technical solutions within the crushing, screening and materials processing industry.

The successful candidate will combine strong technical knowledge, commercial acumen and business development capability, with the ability to operate independently across multiple African markets.

Key Responsibilities

Sales & Market Development

• Develop new business opportunities across designated African territories.

• Identify and open new markets through proactive business development and relationship-based selling.

• Conduct cold canvassing and targeted prospecting within identified regions.

• Build and maintain strong relationships with new and existing customers.

• Deliver professional sales presentations aligned with customer requirements.

• Grow equipment and spares sales across the customer base.

• Prepare weekly sales reports, forecasts and pipeline updates.

Technical & Solutions Support

• Support the commissioning of new equipment when required.

• Conduct basic technical assessments and minor repairs where appropriate.

• Assess existing customer equipment and provide technical feedback and recommendations.

• Prepare accurate quotations in line with company standards.

• Design crushing and screening plant layouts according to customer requirements and site conditions.

• Provide technical guidance to customers and position the business as a solutions partner rather than simply an equipment supplier.

Commercial & Financial Accountability

• Achieve agreed sales targets and budgets.

• Apply sound commercial and financial judgement during negotiations and deal-making.

• Focus on sustainable and profitable customer relationships.

Market Intelligence & Continuous Improvement

• Provide market intelligence and customer insights to support business and product strategies.

• Identify opportunities to improve efficiency, customer experience and commercial performance.

Governance & Safety

• Adhere to company policies, processes and ISO requirements.

• Maintain high health and safety standards when working on customer sites.

• Represent the organisation professionally, ethically and with integrity across all territories.

Posted By

Fortunate Seerane