Sales Development Representative - SEIDOR One

About SEIDOR

SEIDOR is a technology consulting firm that offers a comprehensive portfolio of innovation solutions and services aimed at customer experience, ERP, analytics, employee experience, cloud computing, workplace and cybersecurity, helping organisations to overcome their challenges and achieve their goals.

SEIDOR serves organisations across more than 20 industries, including hospitality, food and beverage, healthcare, retail, manufacturing, wholesale and distribution, and professional services.

SEIDOR's services are aimed at large companies, SMEs, and both the public and private sectors.

SEIDOR is a Platinum SAP Partner and one of the leading global SAP solutions providers, delivering end-to-end services across the SAP portfolio, including SAP S/4HANA, SAP Business Technology Platform and SAP Business One.

Position Overview

SEIDOR is looking for a driven and commercially minded Sales Development Representative (SDR) to support the growth of its SAP ERP business, with a particular focus on identifying and activating businesses that fit SEIDOR's Ideal Customer Profile (ICP) and may have a need for solutions such as SAP Business One and SAP Cloud ERP solutions .

The SDR will be responsible for researching target businesses, identifying relevant decision-makers and influencers, understanding potential business and technology needs, and executing a structured outbound sales process to generate qualified sales meetings.

The role requires a proactive and disciplined approach to prospecting across multiple channels, including email, LinkedIn and telephone , supported by sales intelligence and prospecting platforms such as Apollo, LinkedIn and LinkedIn Sales Navigator .

Apollo will be the primary platform used by the SDR for account and contact research, prospect management, outreach, sequencing, activity tracking and qualification information.

The SDR will work closely with the relevant Sales Executives to ensure that qualified meetings are successfully transitioned into the sales process. The SDR's responsibility is to identify, research, engage, qualify and activate prospects and secure quality meetings for the Sales Executive .

The SDR is not responsible for conducting product demonstrations . Product demonstrations, detailed solution discussions and progression of opportunities beyond the initial meeting will be managed by the relevant Sales Executive and/or solution specialist.

This is an opportunity for an ambitious individual to build a career in technology and B2B sales while developing specialist knowledge of ERP, SAP and business transformation solutions.

Key Responsibilities

As an Sales Development Representative (SDR), you’ll be the first point of contact for potential customers. Your job is to spark interest, build relationships, and set the stage for successful sales conversations.

Identify and Research Target Accounts

• Identify businesses that align with SEIDOR's Ideal Customer Profile (ICP) .

• Research target organisations to understand their industry, size, structure, business model, growth plans and potential technology environment.

• Identify organisations that may be experiencing business challenges that could create a need for an ERP solution.

• Research existing technology environments, where information is available, to identify potential SAP or ERP opportunities.

• Identify potential business triggers that may indicate an organisation is considering a new ERP system, replacing an existing system or improving its current technology environment.

• Build and maintain accurate target-account and prospect lists within Apollo .

Identify Key Decision-Makers

• Identify relevant decision-makers, influencers and stakeholders within target organisations.

• Build contact profiles for individuals involved in finance, operations, IT, executive management and business transformation.

• Use Apollo, LinkedIn and LinkedIn Sales Navigator to identify and research relevant contacts.

• Develop an understanding of each prospect's role, responsibilities and potential business priorities.

• Identify the appropriate stakeholders to engage based on the organisation's structure and potential ERP requirements.

. Execute Structured Outbound Prospecting

• Follow SEIDOR's defined SDR sales process and prospecting methodology.

• Execute structured, multi-touch outbound campaigns using:

• Email

• LinkedIn

• Telephone calls

• Other approved sales engagement activities

• Use Apollo to manage prospecting sequences, outreach and follow-up activity.

• Personalise outreach based on account research, industry context and identified business challenges.

• Maintain consistent and professional follow-up throughout the prospecting cycle.

• Test and refine messaging, call approaches and outreach sequences to improve engagement and conversion.

• Manage prospect activity in accordance with agreed SDR targets and KPIs.

Activate Target Accounts

• Proactively engage businesses that fit the ICP and create awareness of SEIDOR and its SAP ERP capabilities.

• Identify potential triggers that indicate a business may be considering a new ERP system, replacing an existing system or improving its current technology environment.

• Generate interest by connecting the prospect's business challenges to the potential value of SAP ERP solutions.

• Build initial relationships with prospects and establish sufficient interest to progress the conversation.

• Persistently and professionally follow up with target accounts across multiple channels.

• Develop inactive or unresponsive accounts through structured outreach and engagement.

Generate Qualified Sales Meetings

• Secure qualified meetings between suitable prospects and the relevant SEIDOR Sales Executive.

• Ensure meetings are scheduled with the appropriate decision-maker or relevant stakeholder wherever possible.

• Provide the Sales Executive with useful background information before the meeting, including:

• Company background

• Contact details and role

• Reason for engagement

• Identified business challenge or opportunity

• Current technology/ERP environment, where known

• Relevant qualification information

• Key points discussed during prospecting

• Ensure a smooth and professional handover from SDR to Sales Executive.

• Maintain ownership of the prospecting process until the qualified meeting has been successfully secured and handed over.

The SDR is responsible for securing and qualifying meetings and is not responsible for conducting product demonstrations. Product demonstrations and detailed solution presentations will be managed by the relevant Sales Executive or solution specialist.

• Determine whether the prospect has sufficient relevance and potential to warrant a meeting with a Sales Executive.

• Establish the appropriate stakeholder, business need and reason for the meeting.

• Capture relevant qualification information accurately in Apollo .

• Ensure the Sales Executive has sufficient context to conduct a productive first meeting.

Apollo Management and Sales Activity Tracking

• Use Apollo as the primary platform for all SDR prospecting, account research, contact management and sales activity tracking .

• Maintain accurate and up-to-date prospect and account information in Apollo.

• Record all relevant prospecting activity, outreach, responses, qualification information and meeting details in Apollo.

• Manage prospect sequences, follow-up activities and next steps within Apollo.

• Ensure prospect and contact information is accurate, complete and current.

• Use Apollo to manage daily prospecting activity, prioritise accounts and maintain consistent follow-up.

• Ensure all relevant information gathered during the prospecting and qualification process is available to the Sales Executive when a meeting is booked.

• Maintain disciplined use of Apollo in accordance with SEIDOR's defined SDR sales process and activity requirements.

The SDR is not responsib