Sales Development Manager

Key Performance Objectives

Tasks

Sales Enablement

• Develop and implement country-level sales enablement frameworks aligned to Group standards
• Support sales teams with tools, playbooks, and training to improve productivity and commercial effectiveness
• Embed consistent sales practices across channels, partners, and distributors
• Identify and recommend opportunities for new sales channels, revenue streams, and strategic partnership

Commercial Modelling & Revenue Optimisation

• Develop and maintain commercial and financial models for new sales channels, partnerships, and growth initiatives
• Design and analyse commission structures and incentive models for sales teams, channel partners, and distributors
• Evaluate profitability, ROI, pricing, and commercial viability of sales and partnership initiatives
• Build business cases and scenario analyses to support strategic decision-making

Pipeline Management

• Support pipeline build, quality, and conversion across sales channels
• Partner with Sales and Marketing to enable effective go-to-market execution
• Identify opportunities to improve funnel performance, customer acquisition, and channel effectiveness
• Assess and recommend channel and partnership opportunities to support market expansion

Sales Performance & Insights

• Track and analyse sales KPIs, pipeline health, channel profitability, and commercial performance
• Provide actionable insights and strategic recommendations to sales leadership
• Maintain accurate, timely, and consistent sales and commercial performance reporting
• Deliver advanced Excel-based analysis, forecasting, and financial modelling to support business planning

Stakeholder Coordination

• Act as the interface between country sales teams and regional / Group stakeholders
• Support alignment between Sales, Marketing, Finance, and Sales Operations
• Enable partners and distributors through performance insights and commercial guidance
• Collaborate with internal and external stakeholders to support the identification and evaluation of partnership opportunities

Qualifications

• Bachelor's degree in business, Finance, Commercial Management, or a related field
• Postgraduate qualification advantageous, preferably in Business, Finance, Commercial Management, or related analytical disciplines

Experience

• 5-8 years' experience in sales operations, sales enablement, commercial performance, or revenue growth-focused roles
• Demonstrated experience in developing and applying commercial models, financial analysis, and sales performance optimisation techniques
• Proven experience in supporting the design and analysis of commission structures, incentive models, partnership frameworks and business cases
• Experience working within multi-channel or partner-led sales environments, supporting sales effectiveness and performance improvement initiatives
• Exposure to sectors such as subscription-based businesses, media, telecommunications, technology, or FMCG sectors preferred
• Demonstrated experience in identifying, analysing and contributing to new sales channels and partnership opportunities