Sales Consultant

Introduction

We are seeking experienced and customer-focused Sales Consultant  to join our branch in Cape Town.

The ideal candidate will have strong automotive parts sales experience, excellent customer service skills, and the ability to provide technical product advice while driving profitable sales growth. If you are passionate about sales, customer relationships, and the automotive industry, we would like to hear from you.

Duties & Responsibilities

Sales Generation

• Accurately identify and source replacement parts according to customer requirements.

• Provide customers with the correct products at competitive pricing.

• Consult electronic and printed catalogues to determine part numbers and pricing.

• Examine returned items and process returns in accordance with company procedures.

• Measure and verify parts using precision measuring equipment where required.

• Supply parts from available stock and coordinate special orders when necessary.

• Continuously expand product knowledge through catalogues, product literature, and training.

• Liaise with management regarding generator, complete engine, and small plant equipment enquiries.

• Monitor competitor pricing and communicate market intelligence to management.

• Contribute towards achieving branch sales targets and profitability objectives.

• Prepare sales forecasts and reports as required.

Customer Service & Relationship Management

• Build and maintain strong customer relationships to encourage loyalty and repeat business.

• Resolve customer queries and complaints professionally and efficiently.

• Promote company products and services to existing and prospective customers.

• Ensure customer requirements are met in a knowledgeable and professional manner.

• Respond promptly to telephonic, email, and online enquiries.

• Deliver exceptional customer service at all times.

Minimum Requirements

• Matric

• Minimum 5 years' experience in automotive parts sales and heavy duty diesel engine parts.

• Proven experience in a customer-focused sales environment.

• Drivers license and own transport

Technical Knowledge

• Sound understanding of diesel and petrol engine functionality.

• Strong automotive parts and vehicle knowledge.

• Ability to interpret catalogues and identify correct replacement parts.

Training (Advantageous)

• Generator Sales Training

• Small Plant Equipment Training

• Stationary Engine Sales Training

• Part Number Training

• Vehicle Knowledge Training

Skills & Competencies

• Excellent verbal and written communication skills.

• Strong customer service orientation.

• Effective time management skills.

• Computer literacy, including Microsoft Windows, email, and related systems.

• Strong problem-solving ability.

• Ability to explain technical information clearly to customers.

• Sales-driven with strong commercial awareness.

• Ability to work under pressure and manage multiple priorities.

Working Conditions

• Tele-sales and branch-based environment.

• Flexibility to attend training sessions outside normal working hours when required.

• Ability to manage a fast-paced environment and handle pressure effectively.