Sales and Marketing Director - Continuum of care R

Position Overview

The Sales & Marketing Director is responsible for leading the strategic growth of the organisation through the development and execution of innovative sales, marketing, branding and customer engagement strategies. The role is accountable for achieving occupancy targets across the independent living, assisted living and care offerings while building a trusted and respected brand within the senior living sector. A key requirement of this position is the ability to leverage digital marketing and social media platforms to generate high-quality leads, educate prospective residents and their families, and position the organisation as a market leader in retirement living. The successful candidate will combine strategic leadership with hands-on execution, working closely with operational teams to ensure an exceptional customer journey from first enquiry through to occupation.

Key Responsibilities

Sales Leadership

Develop and execute annual sales strategies to achieve occupancy and revenue targets

Build, mentor and lead a high-performing sales team

Implement sales processes that maximise conversion rates from enquiry through to occupation

Manage the sales pipeline using CRM software and produce regular performance reports

Develop referral partnerships with healthcare providers, financial advisers, estate planners and community organisations

Analyse market trends and competitor activity to identify new growth opportunities

Marketing & Brand Strategy

Develop and manage the company's overall marketing strategy in conjunction with the Fedgroup marketing team

Strengthen brand awareness and market positioning.

Oversee advertising campaigns across traditional and digital platforms.

Manage marketing budgets and ensure measurable return on investment.

Coordinate photography, videography, brochures, website content and promotional materials.

Digital & Social Media Leadership

A significant portion of this role focuses on digital engagement and social media.

Responsibilities include

Develop and execute a comprehensive social media strategy across Facebook, Instagram, LinkedIn, YouTube and emerging platforms.

Build a strong online community that reflects the organisation's culture and values.

Produce engaging content including videos, resident stories, educational articles and lifestyle features.

Create campaigns that generate qualified enquiries and increase brand visibility.

Manage paid digital advertising campaigns.

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