Retention Specialist

Responsibilities

• We have an amazing opportunity for a Retention Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

You Bring

• Valid Driver's License
• Prior experience in Online iGaming and sports betting
• Project Management
• Email/ SMS/ Push Notification Messaging
• 6 Months/ 1 Year in a Digital Marketing Environment

A bonus to have

• Diploma/Degree in Digital Marketing or relevant field

What You'll Do For The Brand

Operational

• Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.
• Identifies and segments active users based on behaviour, preferences, and demographics.
• Assist in driving the direct marketing strategy across SMS, email, and other digital marketing platforms.
• Set up, test, execute, and report on marketing campaigns and promotions.
• Manage timelines and schedules for communications.
• Conduct competitor analysis of marketing campaigns and websites.
• Update content on client-facing websites using back-office tools.
• Create, configure, and test promotions and campaigns.
• Report on campaign performance.
• Draft Customer Journeys and implement them in our CRM system, reporting on performance.
• Focuses on winning back dormant users by offering personalised incentives or promotions.
• Personalised messaging and incentives to encourage dormant users to return to Hollywoodbets.
• Designs and implements targeted campaigns to re-engage dormant users.
• Develops targeted retention strategies with senior support for each segment to maximise engagement and loyalty.
• Creates compelling content for emails, SMS messages and push notifications targeted at active users.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Ensures messaging aligns with the interests and preferences of the active user segments.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Executes and monitors retention campaigns across various channels email, SMS and push notifications.
• Optimises campaign performance based on data analysis and A/B testing.

People

• Comply with company policy and values.
• Compliance, risk and quality
• Compliance with company policies and procedures.
• Ensure logical saving of all work, designs, artwork, approvals etc.
• Ensure that all artwork, designs, approvals etc are chronologically saved/backed up.
• Ensure error free designs with accurate content.
• Ensure that designs are free from racial, gender bias, derogatory, defamatory comments.
• Growth and new markets/products
• Ensure measures are put in place and steps are taken to achieve the short term, medium term and long-term goals.
• Product innovation, new service offerings to customers.
• Source new customers.

What You'll Bring To The Team

• Ability to work in a deadline-driven environment.
• Strong project management and problem-solving skills.
• Excellent verbal and written communication skills.
• Self-starter with the ability to work collaboratively within a team.
• Able to succeed in and enjoy a fast-paced environment.
• Understanding of CRM and retention marketing best practices and technologies.
• Strong analytical and strategic thinking skills.
• Excellent interpersonal and collaboration skills.

Apply Before 08/14/2026