Regional Sales Manager - Western Cape

Regional Sales Manager – Western Cape

Our client is a fast-growing FMCG distributor operating across Southern Africa. We are looking for an experienced Regional Sales Manager to drive sales growth, lead a high-performing field team and manage key customer relationships across the Western Cape.

Key Responsibilities

·        Own regional sales targets, revenue growth and territory strategy.

·        Develop new business across retail, wholesale, forecourt and independent trade.

·        Manage and grow key accounts including SPAR, Pick n Pay, Shoprite and major forecourt groups.

·        Lead, coach and manage regional sales representatives and merchandisers.

·        Drive distribution, product availability, merchandising and in-store execution.

·        Monitor competitor activity, pricing, sales performance and market opportunities.

·        Manage regional forecasting, reporting and KPI performance.

·        Build strong relationships with wholesalers, independent retailers and key decision-makers.

·        Work closely with Finance, Marketing and Operations to support regional growth.

Requirements

·        Minimum 5 years’ regional sales management or senior FMCG key account experience.

·        Proven, measurable track record of delivering sales growth.

·        Experience managing a large, geographically dispersed sales territory.

·        Strong experience with major retail and forecourt accounts.

·        Proven experience managing and developing a field sales team.

·        Strong commercial, negotiation and analytical skills.

·        Relevant qualification in Sales, Marketing, Business Management or similar.

·        Valid driver’s licence and own reliable vehicle.

·        Willingness to travel extensively throughout the Western Cape.

Advantageous

·        Experience in nicotine, vaping, tobacco or other regulated FMCG categories.

·        Established Western Cape buyer and trade relationships.

·        Distributor/sub-distributor management experience.

·        Experience launching new products and working in a high-growth environment.

·        CRM/ERP experience.

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