Regional Manager

Reference: BOK006091-AW-1

Regional Manager Duties & Responsibilities

Qualification

• Matric / Senior Certificate

• Relevant Sales, Marketing, Digital Marketing qualification

Requirements

• Valid Drivers License

• Role requires substantial time in trade, coaching teams, engaging customers and improving store-level execution.

• Take ownership of regional sales performance, distribution growth, team management and in-store execution

• Translate brand and customer priorities into clear regional plans, with strong accountability and measurable results.

• Demonstrated FMCG sales management experience and measurable commercial achievements.

• Experience leading regional field teams and managing third-party sales or merchandising partners.

• Strong regional knowledge and relevant retailer relationships.

• Sound commercial judgement, practical Excel skills and confidence interpreting sales and execution data.

• Strong planning and administrative discipline, with experience managing budgets, travel diaries and team performance against KPIs.

• A coachable mindset: receptive to feedback, willing to learn and able to put learning into practice.

• A dynamic, proactive approach and the ability to adapt as the business grows.

• A genuine desire to work with AI, digital tools and systems, with the judgement to check outputs and use information responsibly.

• A valid driver’s licence and willingness to spend substantial time in trade and travel within the region.

• Relevant channel exposure includes corporate and franchise retail, wholesale, independent trade and pharmacy.

Duties

• Develop and deliver regional sales plans by brand, customer and channel.

• Grow sales, expand distribution and identify opportunities in existing and new outlets.

• Lead and coach the regional team through regular trade visits, clear objectives and performance reviews.

• Set, monitor and review team KPIs, address performance gaps and follow through on improvement actions.

• Manage regional budgets and the administration that comes with running a regional team, including travel diaries, call planning, expenses and timely reporting.

• Regional team management and the quality of this administration will form part of the manager’s KPIs.

• Build strong relationships with customers, store management and regional decision-makers.

• Manage sales and merchandising partners, addressing service gaps and holding teams accountable for agreed outputs.

• Drive product availability, promotional compliance, correct pricing, displays, planograms and new-product launches.

• Work closely with Key Accounts, Trade Marketing and Operations to resolve stock, ranging and execution issues.

• Use reports and dashboards to identify gaps, prioritise action and flag risks early.

• Embrace AI and digital systems to improve planning, reporting and execution, and support their teams in adopting these tools.

• Follow through on actions, owners and deadlines until issues are resolved.

Package & Remuneration

Monthly