Regional Manager

Mirna Butler Recruitment · Bloemfontein, Free State

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Description

Are you a results-driven agricultural leader with a strong commercial mindset, a passion for agriculture, and a solid technical understanding of agronomy?

We are looking for a Regional Manager who can combine strategic sales leadership with practical agricultural knowledge to drive regional growth, strengthen customer relationships, and lead a high-performing sales team. This role is ideal for someone who understands crops, soils, fertilizers, and sustainable farming practices, and can translate this expertise into effective sales strategies, tailored solutions for farmers, and long-term business opportunities. You will play a key role in expanding market presence, achieving regional sales targets, and building lasting partnerships with customers and stakeholders across the agricultural sector.

Location: Opportunities available in Newcastle

What We’re Looking For

We value candidates who have

  • A strong agricultural background
  • Solid technical and practical thinking ability
  • Proven success in building relationships with farmers
  • The ability to link agronomic principles to real on-farm challenges
  • A naturally sales-driven, target-focused mindset

Minimum Requirements

  • Bachelor's Degree or Diploma in Agriculture, Agronomy, Crop Production, Soil Science, or a related field
  • Minimum 5 years' experience within the agricultural industry
  • Minimum 3 years' experience in a sales leadership or management role
  • Proven track record of achieving sales targets and driving business growth
  • Demonstrated experience recruiting, developing, and managing sales team
  • Experience within crop nutrition, biostimulants, crop protection, seed, or related agricultural input industries will be highly advantageous

Key Responsibilities

Leadership & Team Development

  • Lead, coach, mentor, and develop a team of Technical Sales Representatives
  • Foster a high-performance culture focused on accountability, customer success, and continuous improvement
  • Conduct regular field visits and joint customer calls with team members
  • Monitor individual and regional performance against agreed objectives
  • Provide ongoing coaching and support to improve technical, commercial, and relationship building skills
  • Identify succession opportunities and develop future leaders within the business

Recruitment & Talent Acquisition

  • Take ownership of talent identification and recruitment activities within the region
  • Build and maintain a pipeline of high-potential agricultural sales talent
  • Utilise industry networks, referrals, and market knowledge to identify suitable candidates
  • Participate in candidate screening, interviewing, and selection processes
  • Work closely with the Recruitment team to ensure timely and successful appointments
  • Support onboarding and integration of new employees into the business
  • Drive employee engagement, retention, and long-term team development

Sales & Business Development

  • Develop and implement regional sales strategies aligned with company objectives
  • Achieve and exceed regional sales and profitability targets
  • Identify opportunities for market growth and increased product adoption
  • Support TSRs in managing strategic customer relationships and key accounts
  • Monitor sales performance and implement corrective actions where required
  • Drive value-based selling and ensure strong commercial execution throughout the region
  • Ensure effective territory management and customer coverage

Customer & Stakeholder Management

  • Build and maintain strong relationships with farmers, consultants, and key industry stakeholders
  • Support the resolution of customer concerns and ensure exceptional customer service
  • Represent the company at farmer days, demonstrations, exhibitions, and industry events
  • Strengthen brand presence and market positioning within the region

Technical & Agronomic Support

  • Provide technical guidance and support to the sales team
  • Support the positioning of crop nutrition, biostimulant, soil health, and related agricultural solutions
  • Work closely with the Agronomy team to ensure successful implementation of product strategies and field initiatives

Reporting & Administration

  • Monitor and report on regional sales performance, forecasts, and market activity
  • Ensure accurate CRM utilisation and reporting by the team
  • Manage regional budgets and resources effectively
  • Prepare and present regional performance updates to senior management

Remuneration

Negotiable, depending on experience + Commission, company vehicle and electronic devices

IMPORTANT

  • Applications close 30 November 2026
  • Only applications submitted via the Ditto Jobs platform will be considered
  • Only candidates who are shortlisted will be contacted
  • No social media messages / comments will be responded to
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Regional Manager at Mirna Butler Recruitment — Bloemfontein, Free State · JobAlertsZA