Project Manager (Demand Generation - Marketing Com

Main purpose of the job

• To support with the development and execution of a comprehensive marketing and communication strategy (demand generation) for the introduction of the self-injectable contraceptive Depot Medroxyprogesterone Acetate Subcutaneous (DMPA-SC/SI) in South Africa • This includes overseeing formative efforts to inform the implementation approach, designing communication interventions, and establishing systems for real-time monitoring and adaptive management of communication tactics Location:

• Gauteng Key performance areas:

• Lead the design of evidence-based demand generation strategies for DMPA-SC/SI, including formative research, user segmentation, and brand positioning
• Develop adaptive implementation plans that integrate human-centered design (HCD) and behaviour change theory
• Oversee the creation of targeted messaging and creative content tailored to different user segments
• Design and manage implementation of communication campaigns across platforms, including websites, social media, IEC materials, job aids, presentations, and infographics
• Conduct evaluations to assess communication effectiveness and prepare technical briefs with key findings and insights
• Produce regular project reports for internal and external stakeholders
• Contribute to academic publications highlighting strategy, outcomes, and lessons learned in demand generation
• Ensure team visibility through reporting videos, social media content, and written outputs featured by the Institute, at conferences, and on donor platforms
• Coordinate with public health partners, NGOs, regulatory bodies, donors, and other stakeholders to align implementation and reporting efforts
• Evaluate existing contraceptive materials and messaging and develop new messages to promote the uptake and continued use of self-injectable contraception as part of a broader contraceptive m

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