Product Marketing Manager
Capitec Bank · Stellenbosch, Western Cape
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Start free — we apply for you →Purpose Statement
- To lead cross-functional collaboration, driving strategic initiatives and mentoring marketing teams, leading the design and successful execution of targeted and performance-oriented campaigns, focussed on boosting audience engagement and utilising effective channels.
- To lead the execution of planned initiatives that connect each internal and external client to Capitec's Brand identity, strategy and objectives, driving a Marketing Centre of Excellence, designing and ensure the adoption of policies, methodologies and processes in line with best practice.
Experience
- 5-7 years in marketing, with leadership experience in managing complex projects.
Qualifications Minimum
- Honours Degree
Qualifications Ideal or Preferred
- Masters Degree
Knowledge
- Advanced understanding of integrated marketing, cross-functional collaboration, and analytics.
- Deep understanding of how marketing drives business growth and profitability.
- Able to translate business objectives and plans into effective communication strategies
- Detail orientated with knowledge / experience in crafting clear and compelling messages
- Campaign management
- Internal and external communication methods and practices messaging; tone etc
- Digital communication platforms social media platforms
- Use of ORM and social internal and external listening tools
- Social advertising tools
- Influencer marketing
- Current affairs
- Media / PR communications industry
Skills
- Analytical Skills
- Interpersonal & Relationship management Skills
- Planning, organising and coordination skills
- Project Management Skills Methodolgy Specific