Product Manager: Consumer

Pharma Dynamics (Pty) Ltd · Western Cape

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Key Responsibilities

Strategy and Planning

Achieve and exceed set brand and portfolio targets, in line with planned requirements.
Develop brand strategies aligned to divisional requirements as set out by the Divisional Marketing Manager.
Ensure effective implementation of strategies down the value chain and in partnership with RSM's and Reps
Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
Ensure that activities always comply with relevant legislation, ethical standards, and company policies.
Effective planning, budgeting, and advertising management
Forecast accuracy
Align with the Marketing Manager and cross-functional stakeholders to ensure strategies align to business goals.
Work with the National Key Accounts Manager to ensure listings of Pharma Dynamic products at Key Accounts
Work with Business Development Manager and Business Analyst to identify new opportunities and provide market intelligence for launch decisions
Achieve top and bottom-line objectives as per Organisational goals
Recommend and assist sales with market penetration strategies to reach expectations.

Management

Review and approve

Brand plans
Divisional budgeting and spending along with monthly tracking analysis
NPL market success
Pricing Strategies to meet revenue and profitability goals
Forecasting stock provisions - Tracking of market share and evaluating any changes in the market to allow fast reaction to competitor activities
Marketing Code and internal process adherence

Networking

Attend congresses as required
Work in field with TM's reps to ascertain their implementation of strategies and effective use of promotional material
Identify training gaps in field product, education, implementation
Manage and improve external stakeholder relations and company reputation
Keep up to date with the latest pharmaceutical and consumer trends to optimise sales opportunities and ensure the team understand how best to implement the relevant information to their customers.
Monitor competitor activity and competitors' products and provide timeous feedback to internal commercial stakeholders.

Requirements

PRE-REQUISITES

Preferred: Business Degree and / or appropriate industry related - tertiary qualification with industry appropriate marketing experience for OTC brands. Experience in Eye Care will be an advantage.

Greater than 3 years' experience in pharmaceutical industry with focus on consumer facing marketing.