Principal Events Specialist

Your day at NTT DATA

• The Principal Events Specialist is a highly skilled subject matter expert, responsible for planning and executing complex to highly complex marketing events.
• This role oversees particular tasks or activities throughout the campaign / events planning and execution process, such as meeting with vendors at the venue location to help with set-up, running errands for supplies and decorations, registration and attendee tracking, presentations and materials support and pre- and post-event evaluations.
• The Principal Events Specialist procures and coordinates vendor services and provides general on-site event support and works with cross functional stakeholders to ensure the completion of a successful marketing event.
• This role provides coaching and mentoring to new or less experienced members of the team.

Key responsibilities

• Executes event strategies that align with marketing and business goals, identifying target audiences, objectives, and key messages.
• Plans and executes a variety of events, including webinars, seminars, workshops, conferences, trade shows, and virtual events.
• Drives attendee engagement through pre-event communication, networking opportunities, and interactive event elements.
• Oversees event setup, registration, and coordination, ensuring a seamless attendee experience.
• Ensures that marketing event costs remain with the allocated budget and helps to ensure that the marketing event itself is carried out smoothly.
• Builds and maintains relationships with event partners, sponsors, vendors, and industry organizations.
• Creates reliable financial reports and collecting payments on time.
• Plans for potential scenarios that could impact the integrity of the event.
• Maintains a working knowledge of the complex needs of a wide variety of events.
• Conduct research on vendors and makes selections based on creativity, quality, and cost.
• Books venues and schedules guests, which includes contract drafting and confirmation and day-of logistics.
• Collaborates with content creators to develop event-specific content such as presentations, collateral, scripts, and promotional materials.
• Ensures staffing capacity across all functions of an event registration, set up, catering, audio/visual, etc..
• Conducts post-event evaluations, analyzes results, and provides recommendations for continuous improvement.
• Follows up with leads and contacts generated from events to nurture relationships and conversions.
• Performs any other related activity as required.

To thrive in this role, you need to have

• Ability to maintain a strong work ethic and positive attitude.
• Excellent written and verbal communication skills for developing compelling event content and communications.
• Extended proficiency with Microsoft Office Suite.
• Ability to find proactive solutions to problems.
• Excellent time management skills and the ability to prioritize work.
• Strong attention to detail and the ability to deliver high-quality events on time and within budget.
• Excellent collaboration skills with the ability to build sound stakeholder relationships.
• Technology and social media savvy.
• Strong organizational and project management skills with the ability to manage multiple events simultaneously.
• Analytical mindset to measure event performance and derive insights for optimization.
• Extended level of creativity to develop innovative event concepts and engagement strategies.
• Team player with the ability to collaborate across departments and levels

Academic qualifications and certifications

• Bachelor's degree or equivalent in Marketing or Public Relations or related field.
• Project management certifications would be preferred.

Required experience

• Extended demonstrated experience gained in a similar role.
• Extended demonstrated experience working within a large global matrixed organization.
• Extended demonstrated experience in event planning/coordination.
• Proven track record of previously successful marketing events.
• Extended demonstrated experience working with virtual event platforms and tools is a plus.