PR Communications Lead

Job Purpose ** ** Job Purpose: ** Responsible and accountable to supervise the day-to-day delivery of the Promotions and Communications operation and team for all consumer PR (gaming promotions and events), digital and content management (footfall and brand drivers) for the unit with the objectives of building a public image and the reputation of the business unit’s brand as the entertainment and casino establishment of choice. ** Key Performance Areas ** Key Performance Areas: ** Promotions: ** Conduct an analysis of competitor product offerings ** Have a thorough understanding of gaming systems and bonusing tools to execute promotions ** Perform a trend analysis and interpretation of current customer needs using business intelligence tools and data ** Compile customer-focused solutions and promotions relevant to customer preferences ** Create innovative solutions and plans to target new markets and opportunities ** Compile promotional plans and proposals (including recommendations, project plan and costing) for events / promotions in line with client requests ** Allocate resources for delivery of promotion / event ** Provide agencies with the creative brief for promotions / event ** Manage and quality assure deliverables in line with objectives and timelines ** Compile a risk analysis for the plan / event, including alternative plans in the event of a crisis ** Implement and monitor action plans including advertising, media liaison, promotional collateral ** Be present during promotions / events to ensure a seamless execution in line with plans ** Co-ordinate post-mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotion / event ** Complete month end analysis and compile reports ** Track and reconcile expenses to allocated budgets ** ** Public Relations: ** Develop publicity plans and objectives to maximise positive publicity and ensure the correct target market is reached ** Compile and deliver content for media releases and publicity material in conjunction with PR Agency ** Build relationships and exploit strategic opportunities with media ** Check all public communication from a company perspective to ensure the brand is promoted and maintained ** Plan, co-ordinate and host media launches and events ** Partners kept up to date on all event information ** Achieve monthly publicity exposure and monitor it against media analysis ** Track and measure PR effectiveness against targets ** ** Content: ** Keep up to date and be proactive in the researching of events, entertainment, and content relevant across the business unit ** Analyse and diagnose customer preferences in order to optimise or leverage the use of multimedia screens to promote relevant content and maximise marketing opportunities ** Receive briefs and content creation requests from departments across the business unit ** Construct the conceptual designs and ideas of marketing content in line with relevant market segment including events, promotions, facilities, etc. ensuring content remains fresh, relevant, and exciting; ** Facilitate the brainstorming and mock-up of design ideas, and propose or provide advice on artistic designs and solutions ** Identify relevant channels and or tools to be used to deliver an integrated platform that can support a combination of text, sounds and images ** Present the framework design to the relevant stakeholder with back-up on the brief; as well as any required changes ** Liaise with agencies, Central Digital and Marketing to provide briefs on the design and creating of content including animated content, high quality video content, photographs, etc. ** Propose or provide advice on artistic designs and solutions ** Incorporate the work of other specialists including writers, artists, animators, film-makers, sound engineers, etc. in the final product ** Quality assure content and products prior to distribution ** ** ** Stakeholder Engagement: ** Collaborate with various departments and management around the development and delivery of internal communication messaging for various events, entertainment and promotions to all staff to ensure cohesive messaging aligned to corporate brand and corporate culture. ** Partner and communicate with suppliers and agencies on a regular basis in the design and delivery of all PR and content design outcomes (consumer and corporate) to ensure quality service delivery ** Work with Promotions and Events team to ensure content availability according to schedules ** Liaise and respond to external stakeholders with regards PR and media relations, and to promote the business unit brand ** Attend local and relevant public events to elicit new opportunities and leverage relationships to create competitive edge ** ** People Management: ** Manage the performance of the team, providing guidance and OJT coaching to close any gaps ** Maintain regular communication with the PR and communications teams on project development, timelines, and results ** Provide support and deal with troubleshooting on any escalated concerns from the team ** Provide team supervision to monitor conditions of employment, and enhance engagement and motivation to nurture a performance driven culture **