Paid Media / PPC Specialist
Executive Placements · Bo+Kaap
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• Join our talent pool of forward-thinking businesses investing in digital growth and customer acquisition. You'll develop, manage, and optimise high-performing paid campaigns across a variety of digital advertising platforms, including Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, YouTube, Display Networks, Programmatic Media, and other paid channels • Whether you're building acquisition strategies, testing new audience segments, optimising campaign performance, analysing data, or scaling successful campaigns, you'll join organisations that value strategic thinking, innovation, and commercially-driven marketing Skills & Experience:
• Proven experience managing and optimising PPC campaigns across search and paid advertising platforms • Strong knowledge of Google Ads, Microsoft Advertising, paid search best practices, and campaign optimisation techniques • Experience with keyword research, search intent analysis, negative keyword management, ad copy creation, and Quality Score optimisation • Skilled in developing effective bidding strategies, campaign structures, audience targeting, and budget pacing to maximise return on ad spend • Experience implementing conversion tracking, Google Tag Manager, Google Analytics 4 (GA4), and performance measurement tools • Ability to analyse campaign data and optimise performance using metrics such as Quality Score, Impression Share, CTR, CPC, CPA, Conversion Rate, ROAS, and ROI • Experience managing Search, Display, Shopping, Performance Max, and Remarketing campaigns • Strong analytical and problem-solving skills with the ability to identify optimisation opportunities and improve campaign efficiency • Excellent reporting skills with the ability to translate campaign data into clear recommendations for stakeholders • Experience working with eCommerce, lead generation, or B2B PPC campaigns is advantageous Qualification:
- Relevant qualification in Digital Marketing, Marketing, Business, Commerce, or a related field
- Google Ads, Meta, LinkedIn, or other platform certifications are highly advantageous
- Google Analytics Certification is beneficial
Apply now!
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