Paid Media Manager

takealot.com · Cape Town, Western Cape

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This position reports to the Head of Performance & Projects

Your responsibilities will include

Manage, Run, Optimize and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to:

  • SEM Google Search & Google Shopping.
  • Display & Video 360 Acquisition & Remarketing.
  • App Install & App Engagement Acquisition & Retention.
  • Video YouTube.
  • Managing paid advertising budgets optimally to achieve business KPI's.
  • Assist business departments with paid advertising requirements, reporting, analysis and strategies.
  • Help other business departments understand and how best to implement their digital advertising requests.
  • Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising.
  • Develop and drive a mobile app acquisition and retention strategy.

Qualification & Experience

  • A Degree is required within Marketing, Statistics, Mathematics or Computer Science.
  • 2-4 years' experience in a Paid Advertising role.

Certifications: Google Ads Required

  • Google Analytics Required.
  • DoubleClick Beneficial.
  • Experience on the following platforms: Google Ads Required - Across App, Display, Search, and Shopping.
  • Google Analytics Required.
  • Web + App Google Marketing Platform Beneficial - SA360, DV360.
  • Campaign Manager Facebook Business Beneficial.
  • Facebook and Instagram Mobile App Marketing Beneficial - App Acquisition and Retention.

Attributes Required

  • Attention to detail e-commerce experience across paid advertising.
  • Strong Data Analysis, Manipulation and Reporting Skills.
  • Strong Problem-Solving Skills and Solutions Orientated.
  • To work under pressure in a time sensitive environment.
  • To work with all levels of management.

The Environment

  • takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
  • We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
  • We are short on ego and high on output.
  • We are doers and not only thinkers, its all in the execution after all.
  • We love what we do and what we are creating.
  • We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.
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