Paid Media Manager
takealot.com · Cape Town, Western Cape
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Start free — we apply for you →This position reports to the Head of Performance & Projects
Your responsibilities will include
Manage, Run, Optimize and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to:
- SEM Google Search & Google Shopping.
- Display & Video 360 Acquisition & Remarketing.
- App Install & App Engagement Acquisition & Retention.
- Video YouTube.
- Managing paid advertising budgets optimally to achieve business KPI's.
- Assist business departments with paid advertising requirements, reporting, analysis and strategies.
- Help other business departments understand and how best to implement their digital advertising requests.
- Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising.
- Develop and drive a mobile app acquisition and retention strategy.
Qualification & Experience
- A Degree is required within Marketing, Statistics, Mathematics or Computer Science.
- 2-4 years' experience in a Paid Advertising role.
Certifications: Google Ads Required
- Google Analytics Required.
- DoubleClick Beneficial.
- Experience on the following platforms: Google Ads Required - Across App, Display, Search, and Shopping.
- Google Analytics Required.
- Web + App Google Marketing Platform Beneficial - SA360, DV360.
- Campaign Manager Facebook Business Beneficial.
- Facebook and Instagram Mobile App Marketing Beneficial - App Acquisition and Retention.
Attributes Required
- Attention to detail e-commerce experience across paid advertising.
- Strong Data Analysis, Manipulation and Reporting Skills.
- Strong Problem-Solving Skills and Solutions Orientated.
- To work under pressure in a time sensitive environment.
- To work with all levels of management.
The Environment
- takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
- We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
- We are short on ego and high on output.
- We are doers and not only thinkers, its all in the execution after all.
- We love what we do and what we are creating.
- We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.