Paid Media Manager (Retail Media)

The purpose of the role is to drive maximum investment return ROAS across all performance advertising channels for brands as a part of the Retail Media offering.

This position reports to the Head of Performance & Projects

Your responsibilities will include

• Advanced Campaign Execution: Lead the hands-on, end-to-end execution, advanced optimization, and daily management of all paid media campaigns, including SEM Google Search & Shopping, Social Meta, TikTok, Display & Video DV360
• Performance Optimization & ROI: Implement and relentlessly refine advanced bidding strategies e.g., value-based bidding calibrated for the brand's Customer Lifetime Value CLV and/or ROAS targets.
• Audience & Profitability Focus: Design and implement sophisticated audience segmentation strategies to isolate, target, and scale high-CLV customer cohorts and drive new customer acquisition at a profitable CAC for the brands.
• Incrementality & A/B Testing: Develop and execute a robust testing roadmap, including creative/copy tests, landing page tests, and incrementality tests e.g., geo-lift, conversion lift to validate media spend effectiveness.
• Technical Mentorship: Act as the technical lead and mentor for the Retail Media team, guiding them in platform best practices, optimization techniques, and data analysis.
• Analytics & Reporting: Conduct deep-dive analysis, segmenting performance by new-to-brand vs. returning customers, customer profitability, and CLV cohorts to provide actionable insights.

Output

• Primary Mandate: Consistent delivery of core performance KPIs e.g., ROAS, Revenue, Customer Lifetime Value CLV, and CAC.
• Efficiency: Measurable improvement in portfolio efficiency ROAS/CAC driven by advanced bidding, audience segmentation, and incrementality-focused testing.
• Actionable Incrementality Insights: Conclusive, data-backed results from incrementality tests that directly inform the Head of Paid Media's budget allocation strategy.
• Execution Quality: Flawless, best-in-class campaign execution across all platforms with 100% budget pacing accuracy.
• Team Development: Successful mentorship and measurable technical upskilling of junior team members.

Qualification & Experience

• A Degree is required within Marketing, Statistics, Mathematics or Computer Science.
• 5-7+ years of hands-on experience in a paid advertising role.
• Proven, demonstrable experience in a large-scale, fast-paced e-commerce environment.
• Certifications: Google Ads Required, Google Analytics Required.
• Account Management experience.

Attributes Required

• Expert-level, hands-on proficiency with the Google Ads suite Search, Shopping, App, Display.
• Expert-level, hands-on proficiency with Meta Ads Facebook/Instagram.
• Strongly proficient with the Google Marketing Platform SA360, DV360.
• Proven experience with Mobile App Marketing Acquisition and Retention.

The Environment

• takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers, its all in the execution after all.
• We love what we do and what we are creating.
• We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.