National Trade Marketing: PMO

End Date: September 16, 2026

Key Roles & Responsibilities Strategy, PMO & Business Performance:

• Contribute to the development of the National Trade Marketing department and strengthen synergies between Sales and Marketing.
• Drive business strategy through projects and initiatives, taking ownership from concept through launch.
• Develop robust business cases for key ideas, supported by sound financial and commercial analysis.
• Establish cross-functional task teams to solve business problems and deliver agreed outcomes.
• Conduct competitor analysis, including market share, gap draught and SI data, and translate insights into improvement projects.
• Track and report key initiatives against strategic objectives and monitor STI targets for the National Trade Marketing team.
• Work with channel managers to build a project pipeline that delivers measurable value to the business.
• Manage agendas for CLT meetings to ensure that business priorities are addressed.
• Provide regular updates to the local BU leadership team, Zone Mancom and Global stakeholders.
• Build understanding and acceptance of the Trade Marketing agenda across the wider business.

People Leadership

• Lead, coach and develop 4 direct reports, ensuring clear objectives, effective workload allocation, capability development, performance management and succession planning.
• Build a high-performing team culture focused on accountability, collaboration, continuous improvement and delivery excellence.
• Ensure specialist capabilities remain aligned to national commercial priorities and strategic objectives.

Stakeholder, Supplier & External Partner Management

• Manage and influence multiple internal stakeholders across Sales, Marketing, Finance, Supply, Procurement, Logistics, Technology, Zone and Global teams.
• Manage relationships with multiple suppliers, agencies, service providers and external stakeholders to ensure delivery against agreed commercial, operational and strategic objectives.
• Act as the central point of alignment between internal teams and external stakeholders to co-ordinate scope, decisions, roles, dependencies and execution plans.
• Drive supplier governance, service-level performance, issue resolution and value creation across key partnerships

TavNet Custodian

• Act as the custodian of TavNet, the multimedia network operating within Taverns.
• Develop and execute the TavNet strategy to maximise outlet reach, customer engagement, media effectiveness and commercial return.
• Manage the suppliers, external partners and service providers supporting the TavNet platform.
• Monitor TavNet performance and continuously optimise network effectiveness and return on investment. Outlet Health: On-Premises
• Own the Outlet Health programme across the On-Premises channel, covering both Taverns and Formal On-Premises FOP.
• Develop performance scorecards, standards and improvement plans to strengthen outlet quality, execution excellence and commercial performance.
• Use outlet health insights to identify opportunities and inform channel investment priorities.
• Co-ordinate internal teams and external stakeholders to deliver outlet improvement initiatives.

Refrigeration Asset Management: On-Trade & Off-Trade

• Own the national strategy, governance and optimisation of fridge assets across both the On-Trade and Off-Trade channels.
• Oversee fridge deployment, utilisation, compliance, maintenance and return on investment across the national asset base.
• Partner with Commercial, Sales, Supply and Operations teams to allocate fridge assets in a way that maximises commercial value, customer service and execution excellence.
• Manage suppliers and external service providers responsible for fridge deployment, maintenance and support.
• Develop asset performance reporting and governance processes to improve utilisation and guide investment prioritisation.

Draught Supply Stakeholder Management

• Act as the key commercial stakeholder for draught supply planning and execution.
• Manage draught volume forecasts and ensure alignment between commercial demand plans and supply capability.
• Co-ordinate between Sales and Supply teams to support appropriate draught product availability across the market.
• Monitor production targets against actual production, identify variances and escalate supply risks or corrective actions where required.
• Provide regular draught supply performance updates and insights to relevant stakeholders and leadership teams.

Minimum Requirements Qualifications & Experience:

• Relevant Commerce or Engineering degree.
• At least 5 years of Sales or Trade Marketing experience.
• Strong commercial and financial acumen.
• Proven people leadership experience, including the management and development of direct reports.
• Experience managing suppliers, agencies, service providers or external partners against commercial and operational objectives.
• Experience working across complex matrix organisations and multiple stakeholder groups.

Leadership & Functional Capabilities

• Natural cross-functional leader who acts in the interest of the overall business and gets the best from both direct and non-direct reports.
• Strong stakeholder management, influencing, collaboration and negotiation skills.
• Strong problem-solving, project management and co-ordination skills.
• Ability to translate strategy into practical channel plans and disciplined execution.
• Ability to balance strategic planning, operational delivery, supplier management and people leadership.
• Ability to work across functions in a matrix style of management without compromising key outcomes.
• A self-starter with strong self-management, a bias for action and a high degree of attention to detail.