National Sales Manager - B&T - Corporate Office

Strategic Sales Leadership Develop and implement a national sales strategy aligned to divisional and company growth objectives. Establish annual, quarterly and monthly sales plans and targets. Drive sustainable revenue growth, market share expansion and margin improvement. Develop trade-focused customer growth strategies to increase market penetration. Identify market opportunities, customer trends and competitor activity to inform business decisions. Lead the execution of customer-led growth initiatives across all regions. Establish go-to-market strategies for key customer segments and target markets. Sales Transformation and Operating Model Development Conduct a comprehensive assessment of the current sales operating model. Evaluate the effectiveness, productivity and structure of internal and external sales functions. Review customer segmentation, territory allocation, workload distribution and customer coverage models. Benchmark sales structures and performance against industry best practice. Develop recommendations regarding: National and regional sales structures. Sales resource requirements. Reporting lines and span of control. Territory design and customer allocation. Sales role definitions and accountabilities. Customer segmentation models. Sales governance frameworks. Lead the implementation of approved organisational and sales transformation initiatives. Establish a scalable and sustainable sales operating model that supports future growth. Leadership and Team Development Lead, coach and develop Regional Sales Managers to deliver consistent sales performance. Build a high-performance sales culture focused on accountability, customer service and commercial results. Drive employee engagement and capability development within the sales function. Ensure performance management processes are effectively implemented. Identify succession talent and develop future sales leaders. Support recruitment, onboarding and development of sales personnel. Sales Operations and Performance Management Establish and manage the national sales budget and sales targets. Implement standardised sales processes, methodologies and operating standards. Develop sales scorecards, KPIs and performance management frameworks. Drive accuracy in sales forecasting and pipeline management. Monitor regional sales performance and implement corrective action where required. Ensure effective utilisation of CRM and sales management systems. Drive continuous improvement in sales productivity and effectiveness. Customer and Market Development Develop and strengthen relationships with major trade customers and key accounts. Drive customer acquisition, retention and customer growth strategies. Increase customer visibility and engagement across all regions. Expand share of wallet within existing customer portfolios. Identify opportunities for strategic partnerships and market development. Provide customer and market insights to support business planning and decision-making. Ensure customer expectations and service commitments are consistently achieved. Governance, Compliance and Commercial Excellence Establish sales governance standards and operating disciplines across the business. Ensure compliance with company policies, procedures and commercial frameworks. Balance sales growth objectives with profitability and risk management requirements. Collaborate with all internal stakeholders to optimise business performance. Drive adoption of data-driven decision-making and sales analytics. Ensure consistency in customer engagement and sales execution nationally. Reporting and Performance Analysis Prepare and present monthly, quarterly and annual sales performance reports. Provide meaningful sales analysis and recommendations to executive leadership. Monitor key sales and customer metrics to identify trends and opportunities. Measure the effectiveness of sales initiatives and transformation programmes. Report on progress against strategic growth priorities and sales transformation objectives.